Wednesday, June 19, 2024
MT2.1100x220
DigitalSelect1100x220
CFM1100x220
MediaXO.1100x220
    CFM1100x220
    DigitalSelect1100x220
    MediaXO.1100x220
    MT2.1100x220

    DigitasLBi pranks unsuspecting Wi-Fi users with Internet of Pumpkins

    Marketing and technology agency DigitasLBi is offering Wi-Fi users a unique ‘trick or treat experience with the launch of the Internet of Pumpkins, a Wi-Fi enabled pumpkin that highlights the potential risks of connecting to free Wi-Fi hotspots.

    In time for Halloween, a blended team of DigitasLBi creatives and technologists has created a pumpkin which ‘trick or treats’ unsuspecting Wi-Fi users, to demonstrate the potential data security risks when connecting to public Wi-Fi.

    The pumpkin contains a modified piece of Wi-Fi penetration testing equipment commonly used by security professionals (and criminals), and is carved with the words ‘trick or treat’.

    Unsuspecting users connecting to the pumpkin’s free Wi-Fi hotspot on their mobile device receive a trick or a treat, delivered via a captive portal on their phone. While some users receive a voucher for a tasty Halloween treat, others are tricked with fake cracks and errors appearing on their screen, representing the fraud and theft which can sometimes happen in the real world. Once the user has received the trick or treat, the pumpkin serves them some practical tips on using Wi-Fi safely.

    Cybercrime experts like Europol have advised consumers that they are at risk of having their personal and financial details stolen when connecting to some public Wi-Fi hotspots.

    Watch a video of the Internet of Pumpkins here.

    Simon Gill, Chief Creative Officer, UK at DigitasLBi, said: “This bit of Halloween fun highlights the potential dangers of dodgy Wi-Fi hotspots. Free Wi-Fi is usually a treat, but with the Internet of Pumpkins we’re hoping to show people that sometimes it turns out to be a trick.”

    Related Articles

    Subscribe to our newsletter

    To be updated with all the latest news, offers and special announcements.

    MobileArts600x500
    24 Seven 600x500
    WT51%
    SeriouslyFresh 600x500
    Evina 900x750