Disney is giving 10,000 kids the chance to hear a bedtime story from Mickey Mouse, Minnie, Cinderella or Jake and the Neverland Pirates as part of a trial to see how to use voice calls more effectively.
The service is being offered to 10,000 callers or will end on September 30th (which ever is reached first) and is free to the user. They simply text Mickey, Minnie, Cinderella, or Jake to the 78000 dedicated shortcode and the service calls them back within two minutes – although this could be longer at peak times.
If no one answers the service calls back three times more. If no one answers on the fourth call the call is abandoned.
Disney has raft of caveats and consumer protection notes on the website for this promotion and is treading very carefully.
The service is being run on a shortcode owned by Digital Select, a check on the PPP number finder reveals, though neither Disney nor Digital Select were available for comment.