You will always need an expanding audience to read your blog posts and engage with your content as a blogger. One of the key aspects of a successful blog is knowing your audience, regularly post blog posts, and having a secure SEO-optimized website.
Social media is an excellent tool for bloggers to expand their business and make their website more visible, reaching more people constantly. Apart from this, it is a great tool to receive feedback as people are more inclined to leave a comment or share a post.
Not all bloggers need to deal with the aspects of social media to become more successful, but it definitely helps if you put enough time into it.
Let’s see how social media might help you succeed as a blogger and how having a secure website through a VPN service, SSL certificate, and strong passwords will help you in SEO rankings.
How Can Social Media Help out Your Blog?
According to Statista, about 3.6 billion people use social media worldwide, and in 2025, those numbers are predicted to increase to 4.41 billion.
There are 4.66 billion active internet users globally, and according to blogging statistics from a recent survey, about 60% of internet users read blogs regularly. This means that 2.796 billion internet users, a bit more than half, read blogs, whereas social media has 800 million more people.
These 800 million social media users could be potential readers of your blog. Surely, you won’t be able to attract all of them, but the potential growth of your blog through social media is possible.
The Small Engaging Posts & Regularity Program
As a blogger, you can create engaging posts that will attract viewers to your blog through social media. We live in a constantly changing age, and most people have a small attention span. In other words, you can’t capture their attention with long posts unless they are already familiar with you.
Therefore, you can create small posts on social media that will immediately captivate the public’s interest. Something quick, concise, and interesting will prompt them to read more on your blog.
Another advantage is that you can post regularly. On Facebook, for example, you can boost your posts so that people in your circle, their friends, or strangers that are potentially new readers will see them, and if done right, engage.
Social Media Can Feel More Personal
The advantage of social media, as a blogger, is that it can feel more personal. People are more likely to leave comments or react to your posts on social media rather than your personal blog because they are used to doing this.
Some might even share your posts, and while reading their opinions, you can either take their input to shape your writings in a better way or gauge their reactions and even see directly what they would like to read about.
Connect With More People Through Social Media Interaction with Hashtags, Photos, GIFs, or Videos
People are more likely to care about something if they can relate to it. You have a shortcut to becoming more familiar with other people through social media, namely, due to the interactions through hashtags, photos, GIFs, or videos.
No matter what type of blog you have, even if it is a company blog or business, you can show your support for certain causes. You can do this either on Twitter, Facebook, Instagram, or other social media platforms.
You can also use hashtags to connect to more people, showcase what you stand for, create memes, GIFs, videos to make them laugh, or use photos for various purposes. You can use these social media marketing strategies to promote your blog vigorously.
Should You Use Social Media as a Blogger?
Of course, social media isn’t for everyone, and depending on how well your blog is doing and what it stands for, you might not even need it. So let’s go through both the pros and cons of using social media as a blogger.
Advantages of Using Social Media as a Blogger
- Building Your Online Presence
Social media ultimately helps you build your online presence as a blogger. The more followers you have, the greater your credibility and authority will be. It can attract more traffic to your website and even email subscribers.
Networking is also a plus, as you can interact and get to know fellow like-minded bloggers, not just regular readers, and who knows what sort of collaborations you can do. Lastly, it’s a great marketing tool where you can also promote sales around your company.
- See What Other People Are Attracted to and How They Engage Your Content
Social media is an excellent tool to understand how the general public perceives you and what people talk about you. Apart from this, you can see what others are attracted to. You can also check out your fellow bloggers and use their content as inspiration for yours.
Since people are always sharing their thoughts and feelings, it is a great learning tool, not just about what’s popular or scandalous. You stay in touch with the latest online industry trends.
- Enhance Your SEO
If you want to improve your rankings, then social media can enhance your SEO. When you link your active social media accounts to your blog, it appears more professional and credible. It will send a signal to search engines to view you as trustworthy, which helps you rank for your keywords.
- Increases Your Chances of PR Agencies/Brand Deals
Companies are always studying the market and searching for upcoming bloggers for various collaborations. When you start using social media as a blogger, you increase the chances of being found by such agencies. If you are lucky enough and sign a deal, in the end, you have social media to thank for.
Disadvantages of Using Social Media as a Blogger
- Organization – Social Media Post or Blog Content?
Once you start using social media as a blogger, you will constantly face the dilemma of either writing a social media post or blog content on your website. Social media posts might get buried in the news feed, but blog content will always be there on your website and bring in traffic.
- Time – Working on Multiple Platforms
Working on multiple platforms is time-consuming, and you may not take care of your blog as much as before. You will have to work even more than before since you have to post more regularly than on your website to stay relevant on social media. You might even need to hire some people if your business grows.
- Freedom of Speech & Abiding By the Platform’s Terms
Social media isn’t about free speech, and you can easily get your posts deleted or even lose your account if you react positively or negatively towards a controversy. You lose some of your independence as a blogger if you use social media.
This is why social media is a double-edged sword, and essentially it is a gamble. Social media is first and foremost a marketing tool, whereas if you invest time and take care of your blog, you can succeed just as well.
How to Make Your Website More Secure and Raise Your SEO Rankings
Security plays an important part in SEO rankings, and if your blog isn’t secure, you won’t attract too many visitors. The average business website is attacked 44 times every day, leading to data loss, loss of access, stolen personal information, and bad SEO ranking. Here is what you need to do to make your website more secure, attract more visitors, and boost your SEO rankings.
Use a VPN Service
If you use a VPN service, your data is encrypted, helping you deal with hackers, viruses, or malware. A VPN service will help you both business-wise and in your spare time, allowing you to go off the grid in the face of potential online dangers. For more helpful information about VPNs, you can always find out more on the biggest VPNs’ social media accounts, for example, Nord VPN Linkedin.
Buy an SSL Certificate
Most internet users will analyze your website URL before making purchases, accounts, and some will browse your website only if it is secure. URLs that begin with “https//:” instead of “http://” have an SSL certificate, and they are encrypted and secure, and so is your connection with that website. That little “s” can make all the difference between a good website and a bad one.
Use Strong Passwords
If you have multiple people that have a password to access your website, make sure they have strong ones, containing numbers, letters, and special characters. It’s tempting to set up something easy to remember, but it can compromise your site.
Regularly Update Your Website
Never miss out on updates if you want to have a secure website. Make sure always to update your plugins and any other apps associated with your website. Hackers can easily breach your security if it isn’t up to date.