Mobile commerce enabler DOCOMO Digital has co-developed a next-generation smart subscription management and bundling suite for Optus, one of Australia’s leading telecommunications and technology companies.
Optus SubHub, is a subscription management service designed to be a one-stop shop for consumers to seamlessly manage their third-party OTT subscriptions and avail exciting discounts and bundled offers from Optus. Consumers can conveniently and securely pay for these subscriptions as part of their monthly mobile phone or broadband bills.
Australia is ranked seventh globally in terms of penetration of leading video streaming services, according to Statista. Optus SubHub will make adding and modifying these and other subscriptions a breeze for Optus customers. Optus chose to work with DOCOMO Digital for their productized Software-as-a-service (SaaS) platform with mature APIs, successful deployments, and existing integrations with leading brands such as Amazon Prime. Optus wanted to work with a provider with global experience in integrating global OTT providers and managing subscription bundles and promotions for large mobile carriers.
“SubHub takes the clutter of managing multiple OTT subscriptions away from our customers to offer a simple user experience and more value from. We found the right partner in DOCOMO Digital to bring SubHub to market with their proven track record in direct carrier billing and subscription bundling,” says Optus Head of TV and Content, Corin Dimopoulos.
“As a progressive carrier, Optus is developing the next-generation digital services business beyond connectivity, and we are very excited to be a part of this journey. Our productized SaaS platform is purpose-built to reduce time-to-market and effort on the part of Optus’s internal teams while offering robust analytics, reporting and fraud prevention,” adds Jonathan Bennett, Chief Commercial Officer at DOCOMO Digital.