All online donations for this year’s BBC Children in Need Appeal were processed by a new technology platform provided by Donr.
The fundraising experts, who provide online donation and text giving solutions to over 3,500 charities, provided BBC Children in Need with their 2020 online donation platform following a rigorous selection process.
This year’s Appeal took place on Friday 13th November, and has raised £41 million to date.
For many of Donr’s charity partners online donations have become an even more important tool this year due to the pandemic. For BBC Children in Need, online has always been a vital fundraising tool and the new Donr platform, built from scratch by its expert team, has been an important contributor to this year’s successful Appeal.
The new platform from Donr meets the standards set by BBC Children in Need in being scalable and secure and was able to process hundreds of thousands of donations during Appeal Week.
“Donr was able to capture our needs as a fundraising team and had the technical skills to deliver that for us,” says Kerry Howard, Head of Appeal Operations at BBC Children in Need.
The new platform allowed online donations to be made directly to BBC Children in Need, but also allowed fundraisers and schools to pay in donations from events and saw corporate partners have their own linked fundraising pages for their staff or customers.
“We had a lot of flexibility and control over our platform this year and the possibilities are very exciting as to where we can take this platform moving forwards,” continues Kerry.
“BBC Children in Need set us the challenge of improving their online donations platform this year. Our skilled team has met that challenge,” said Paul Paterson, COO of Donr. “The knowledge we have of the fundraising process, combined with the outstanding digital and technical skills we have in our team, meant that we were able to develop a very strong relationship with BBC Children in Need and deliver an excellent solution for them.”
The BBC Children in Need web donations platform accepts donations via credit card, Apple Pay and PayPal. It offers set donation amounts as well as a bespoke “Choose your own amount” field.
This year, a phenomenal £37,032,789 was raised by the close of the Appeal Show to help make a difference to the lives of children and young people facing disadvantage in communities across the UK. BBC Children in Need’s 2020 Appeal total has now risen to £41 million (£41,085,627), as money continues to come in following the 2020 Appeal show.