Monday, April 15, 2024
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    EDITORIAL Lack of trust in tech comes depite some real breakthroughs

    Reports this week that make sombre reading about the state of mobile. Despite the massive increase in technology, services, content and privacy tools, trust in mobile among consumers is dropping.

    According to the MEF’s Global Trust Report, the majority of users see new tech – such as AI, sentient or not – as being a worry; that privacy protection is weak and don’t trust organisations using tech to have their best interests at heart.

    Interestingly, as the UK’s premium services regulator PSA is folded into Ofcom, its work here seemingly done, the MEF report finds that while regulation may be supporting improved perceptions of control over security and safety, the reality is actually quite different.

    That said, while the telemedia industry has welcomed this move, celebrating self regulation triumphing, it remains to be seen whether Ofcom taking on the mantle of regulating PRS services – and all the ancillary things that now make up the telemedia industry – may yet lead to a massively more onerous regulatory environment. And it may be a model that is followed elsewhere. We’ll have to wait until 2023 and beyond to find out.

    MEF believes that now is the time to better educate industry and consumers about tech, showing what is and isn’t risky and dangerous and teaching them all good online safety.

    Indsutry already has the message and it comes as no great surprise then that the value of enterprise cybersecurity spend will exceed $226bn in 2027; up from $179bn in 2022. This growth of 26% over the next five years reflects the increasing maturity of the cybersecurity market, which continues to evolve as new threats emerge.

    This is of course great news for the likes of Evina, which has not only announced plans to publish regular country reports about malware, dangerous apps and dodgy app stores around the world, but has also announced that it has prevented nearly $1.5 billion worth of fraudulent transactions on its App Store in 2021.

    The fraud attempts that Evina has successfully prevented derive from applications downloaded from the android app stores that contain malware capable of taking control of a user’s cellphone and making purchases on their behalf. These viruses bypass conventional protection systems, including two-step validation, because they are able to read  SMS messages.

    While tech maybe keeping people awake at night, it is also solving problems. Balloon network provider World Mobile, which has done a great job of bringing broadband to remote and development countries like Zanzibar has announced its next target region: the USA. Apparently, there are 27.6m people without any web access there.

    All MNOs should take note; all the regions where they are active still need much better upload speeds, especially if 5G is to realise all its potential. The study finds that the global average 5G download speed between March and May 2022 was 241.61Mbps, while upload speeds were only 31.27Mbps. Upload speeds only showed an increase of 55% over the 4G global average, while download speeds leapt by 330%. As enterprises look to 5G for connectivity to drive agile solutions, they will need faster speeds to support data transfer.

    Image: Arno Gourdol, Flickr

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