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EDITORIAL Some of the key themes of World Telemedia Marbella 2019

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With the summer break coming to an end, attention turns to the key themes at World Telemedia Marbella 2019 on 14-16 October.

While we set out some of the areas that are being looked at at the show this years in the Show Preview we shall attempt to whet your appetite further with a look at why these are the key themes.

Over the past seven months of 2019 we have editorialised about the key issues in the industry that have shaped these themes and so, we have laid them out here in our second special summer newsletter for you to have a read, have a ponder and then – if you haven’t already – book your place at World Telemedia Marbella 2019 to add your view to the mix.

So what have we got for you?

We start off with a look at how carrier billing is becoming mainstream for content services in a much more mainstream way than ever before. This is helping to drive up-take of this payment tool. No, it won’t ever be the only way to pay, but it is an important part of the mix.

Similarly, OTT streaming services are doing the same for carrier billing. They are offering content providers in sport, TV and more to offer a way to snack without a subscription and, as has been done in the mobile gaming sector, as a means to getting those one-offs to subscribe down the line.

This is particularly true for Netflix, which is starting to look seriously at this along with many sports content owners.

Print media owners are also getting in on the act, using mobile to deliver content, that’s a given, but also to give access to ‘tasters’ and to use carrier billing to subscribe off the page.

Another key area of interest is affiliate marketing. Many have written it off, but as we reported back in June, it is still an attractive way to deliver eyeballs and an attractive market for content owners. This editorial outlines why it is so attractive, while elsewhere on the site you will find even more about how the likes of William Hill and other brands still see it as a vital part of the marketing mix.

Rich Communications Services (RCS) – the next generation of text messaging – is set to take off in 2020. We touched on it at Marbella in 2018, but expect to see a whole lot more around its dynamic content and in-built billing this year. Here, in this editorial, you’ll see why it is one of the most important themes.

Lastly, we take a look at why the show is so great overall. As anyone who has been can attest, it is the place to do business if you are connected with VAS, billing, traffic and mobile. Here we explain why.

We also outline in this videowhy those that went in 2018 loved it so much.

So read all about it, watch the video and then book your place hereto enjoy in these themes and more. See you in Marbella.

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