As the long, hot summer slowly fades, attention turns to next month’s World Telemedia Marbella show on the 8-10 October. And what a show it is shaping up to be – let’s take a look at some of the highlights so far…
The state of the VAS Market
The first point of interest at the show has to be the unveiling of Telemedia’s own research into the state and value of the global PRS and VAS markets, where they are going and how they are shaping up.
Having undertaken the most comprehensive Telemedia research project ever, leading telecoms analyst Mobilesquared has delved into the market over the past 12 months and will be at the show to reveal the key findings on the size and scope of the global Telemedia market and release some invaluable strategic data. Nick Lane, Mobile Insight Analyst, Mobilesquared, will be revealing what percentage of m-commerce uses DCB and how that may shape up over the next couple of years, growth potential for DCB after PSD2 and the expansion of the unbanked.
While the results are strictly under wraps right now, a place at the show will give you access to the top line research, as well as the opportunity to buy the full report. Together, these give an excellent taster of what is to come across the whole show and pull in all the areas that are driving telemedia.
The first key area is, as the research headlines will attest, is billing and payment – particularly what is in store for carrier billing now that PSD2 is in place.
Billing & Payments
Digital payments are gaining ground around the world, with mobile payments a key area for expansion. Carrier billing has been long on promise in this new payments paradigm, but has not garnered the widespread use that many tipped it to achieve.
Now that PSD2 has come into force across Europe, carrier billing has been sanctioned for all sorts of services – from buying transport tickets to joining a gym. So long as it isn’t buying physical goods directly, then carrier billing can be used to charge for it.
This alone is likely to push carrier billing front and centre for many content and media services, with obvious potential in selling media content and access to subs services such as Netflix, dating services and more. At the show we shall here from markets around the world where carrier billing is coming through, not least with presentations from Fonix and Strex with examples of the power of carrier billing – and alternative payments – in the evolving world of VAS and media content.
Crypto & Blockchain
Over the past year much attention has been turned to the rise of cryptocurrencies and blockchain. At this year’s show we are set to explore both of these hot topics, delving into where each has a role to play in the business circle of telemedia.
Cryptocurrency created a $10bn eco system came from nowhere, but as yet have not delivered the promise of global payments. 2019 & 2020 looks set to become the era when crypto switches from speculation to real commerce, so merchants should not ignore this opportunity to target a rapidly growing community that is literally 1 click from purchase.
Kate Goldfinch, The Fintech Times and David Wainwright, Founder, TheRedBox will be discussing what this means for the entire telemedia value chain, including looking at the market potential, growth stats, VAS and content applications and how to tap into ‘cryptocommerce’.
Blockchain, which underpins among other things the very same cryptocurrencies, is also increasingly playing a central role within the telemedia value chain. Traditional digital transaction processing is being challenged on all sides. If you sell goods of services or have a need for distributed ledgers, the blockchain is sure to have an impact. The future is potentially very bright for its use industry – from underpinning telecoms services to implementing data and transaction security. It can even be used to check on ecommerce deliveries.
The key backbone of World Telemedia has always been to look at how to drive engagement with the services that are hot, and Marbella 2018 is no exception.
Telemedia strategies are delivering quantifiable returns for brands across a range of entertainment sectors by combining the power of digital content and distribution with complementary payment solutions. This session reveals how content owners and brands can realise the potential value of their audience with targeted “end to end” propositions.
At the show Nigel Tatlock, director at SEE Engagement will be looking at how to create the premium content and services that users want, as well as how to not only make it engaging, but also how to keep it engaging: from developing meaningful loyalty and rewards programmes – again something where Blockchain plays a role – through to monetising data and ARPU.
The other aspect of engagement with VAS that has increasingly become a vital part of the telemedia world is affiliate marketing. Affiliate marketing is becoming the de facto way in which consumers get to services and content and so its role is pivotal to all of the other areas of telemedia we’ve just talked about. This year the show will look in depth at Affiliate verses traditional channels, the role of ad networks, understanding affiliates – models, incentives, pricing, IOs – as well as mobile advertising / performance monitoring and compliance within VAS / PRS boundaries.
Speakers and panellists from COSMIK, 12Ca$h, Aragon Advertising and Sinum Vendo will be discussing the above, as well as delving into the latest affiliate marketing strategies from across the market.
Sign up today
While those are the key areas that the show will be focussing on on 8-10 October 2018, there is much much more to take in at the show. As ever there will be a series of presentations about 30+ key telemedia markets, there will be break-out sessions on ICOs, investment opportunities and regulations, as well as looking at the finer points of all the above.
There will be content and marketing specialists, there will be billing and payment experts and there will be everyone from Google right through to Telemedia magazine on hand to network with in the autumn sunshine.
So, join a network of over 400 industry leaders from 60+ countries for 3 days of VIP networking, C-level meetings, spotlight presentations, international market updates, workshops, private lunches and sponsored breakout sessions.