Saturday, April 20, 2024
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    EDITOR’S BLOG 20-11-15 What you missed at World Telemedia Prague

    Skeldon2014BWsmallHello and Happy Friday! If you missed your weekly telemedia update last week that is because we were all at World Telemedia in Prague. As you will see from the newsletter this week, while the showfloor was packed, many of you missed some key areas of discussion in the conference. Worry not, they are all here in video form:

    What PRS users want, from Nick Lane at MobileSquared; What TV and broadcast opportunities there are from Claire McLaughlin from the BBC; How telemedia takes on the ‘uberisation’ of the world and, separately, a drill down into the latest PSD2 opportunities across Europe for telemedia both from Rory Maguire, MD, AIME. And finally we have a panel discussion about IPRN with Tim Williams from Felix Telecoms, Eric Pomeroy from ArribaCom and Josef Bruckschlogl from Kwak.

    The conference this year was all about opportunities. The UK telemedia market has had a bad summer – though perhaps there is light at the end of the tunnel, stay tuned as we get it, but it looks like there may be some thawing in the MNOs – and talk at World Telemedia really was about how to profit in what is now a very different market place to the one we had even a year ago.

    As you can see from the videos the industry has to take stock of how it operates in a world of smartphones and OTT comms. In the developed world, this means taking a look at how to make the best of what PSD2 and similar regs allow you to do with carrier billing.

    In the UK, as Nick Lane points out in his presentation, charge to mobile is one of the most popular options for payment among consumers – topping credit and debit card for some services and content – showing that there is still an untapped market here.

    This, of course, may revolve around overseas opportunities for the time being as the MNOs in the UK are doing their best to stymie any progress Charge to Mobile may make across the UK – but that’s another story. Where carrier billing is being embraced – largely in Europe – it shows great potential and we look forward to seeing where all that is next year.

    It is the developing world where what telemedia does best has some great opportunities. As more and more people in these regions get feature phones and cheap smartphones – and as they shift to an online way of life driven by mobile networks rather than fixed line internet – so the need to make services such as Skype Calling and Google Voice work. Typically this now has to go across some form of mobile network and this growth in traffic – ironically driven by OTT – is a boon for telemedia.

    It may have the networks looking increasingly like dumb pipes, but it is producing a lot of international traffic. That’s where you guys come in.

    There is another upside to this: international PRS traffic can generate vast amounts of revenue for these poor countries. It has long been the way that cost of calling poor countries from rich ones was priced so that the money flows towards the poorer economy. That continues, with telemedia and IPRN at its vanguard.

    So for those of you that were too busy doing deals to join the discussion and debate in the conference rooms, click on the videos in the newsletter and enjoy. You really missed some good stuff.

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