UK network operator EE has launched a new Digital Identity platform to help protect customers from fraud.
Through a series of checks, the platform quickly and seamlessly verifies a customer’s identity in real time, helping to prevent identity theft and fraudulent activities.
A common type of criminal activity that EE tackles with the Digital Identity platform is SIM swap fraud; an account takeover where a customer’s phone number is transferred without the account holder’s knowledge. A fraudster can then intercept messages or calls to the phone number and gain unauthorised access to online accounts.
EE’s Digital Identity ‘SIM Swap’ checker allows businesses to know when a customer’s SIM was last changed, as a recent change could indicate potential fraud. With banking partners, this information is then used to stop financial transactions taking place until further identity checks are carried out. Similarly, the Digital Identity ‘Call Divert’ feature confirms that no call diversions have been put in place on a phone number, so all calls reach the intended user and are not diverted to a fraudulent number.
EE has already helped a number of banks across the UK to protect customers using Digital Identity, showing the benefits of using the platform when authenticating customers.
The platform can also help prevent fraudulent online account sign ups with its ‘Know Your Customer’ product. A business can cross-check new customer data with data held in the EE databases and see if a phone has been reported lost or stolen, so they can be confident that a customer’s identity is genuine. It also creates a more seamless experience for the customer, as they don’t have to provide their own verification or intervene in any additional checks.
With millions of online transactions taking place every month and increasing year on year, new approaches to fraud protection are needed to protect customers against unauthorised financial fraud losses, which totalled £824.8 million in 2019. This has decreased 2% since 2018, showing new identity verification products, such as the Digital Identity platform, are helping businesses in multiple markets authenticate a customer’s online activity and prevent unauthorised fraud.
Christian Thrane, Managing Director of Consumer Marketing at BT says: “At BT and EE, we are committed to innovating to help protect customers from fraud and are already working closely with a number of industries, including banking, eCommerce and gaming, to protect millions of transactions every day. We are continuing to move into new sectors to help prevent even more fraudulent activity, so consumers across the UK can be confident in the safety of their online experiences.”