Zain Iraq – part of Zain Group, a leading telecom innovator across the Middle East and Africa, has signed up with Empello to use its anti-fraud solutions acrpss Zain’s Value Added Services and Direct Carrier Billing services.
Empello’s FraudScan program was being run on a pilot mode and as a vote of confidence in Empello’s capabilities, Zain Iraq signed up with Empello on the 1st April ’22, to extend the coverage of the FraudScan programme for Zain Iraq’s Direct Carrier Billing Service.
Empello’s FraudScan solution allows Zain Iraq to detect any fraudulent advertising campaigns, maintain the highest standards of service compliance and customer experience and minimise fraud through leveraging an efficient combination of in-depth analyst research and automated monitoring tools.
“We’re delighted that Zain Iraq has recognised the value of the FraudScan programme and its positive impact on the customer experience during the pilot phase, thus committing to an on-going programme of compliance monitoring. It’s great to be working with a carrier partner that is actively engaged in the programme and is just as passionate about ensuring excellence to all parties in the value chain as we are,” says Jim Thomas, Regional Director for Empello in Dubai.
Mohammed Samir, Chief Commercial Officer at Zain, adds: “As a leading telecom operator that aims to maintain the highest standards of customer experience, we always strive for excellence across all business processes. We have chosen to extend our collaboration with Empello across our Value-Added Services and Direct Carrier Billing services to avail their leading monitoring and anti-fraud solutions so we can ensure authenticity and credibility in Zain’s promotional campaigns, in line with our promise to provide the best services and experience to our subscribers across Iraq.”