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English Football League selects Episerver to enable next generation fan experience

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The English Football League’s (EFL) digital division, EFL Digital, has selected the Episerver Digital Experience Cloud to make its next generation of club web and mobile sites more interactive.

EFL Digital will be able to create, curate and interact with fans via a variety of rich digital assets, such as videos, web and user-generated content, and mobiles services that will engage and exceed the demands of one of the largest and most passionate global fandoms.

Episerver’s cloud capabilities will also allow EFL Digital to seamlessly tailor these assets to provide individual experiences for each of its unique clubs and to address a broad range of technical multi-channel needs.

Founded in 1888, the EFL is both the world’s original league football competition and the largest single body of professional clubs in English football. EFL Digital — formally Football League Interactive or FLi, a wholly owned subsidiary of the EFL — manages and develops the internet and mobile rights for the EFL and its 84 participating clubs, including activities like the provision of a platform for official club websites, audio, video and mobile services.

“Episerver’s highly intuitive content management system (CMS) provides the robust and flexible digital capabilities we need to support all of our member clubs,” says Shaun Harvey, EFL chief executive. “With fans and clubs across multiple leagues, we needed a powerful suite of digital products that perform across channels and devices in real time. Episerver’s Digital Experience Cloud achieves this goal, while also providing the EFL with access to skills, expertise and knowledge through their partner organizations, such as Realise, to really deliver a next generation fan experience we can be proud of.”

Thanks to Episerver, EFL Digital has a renewed focus on providing football fans with a top-notch digital experience. Use of the Episerver Digital Experience Cloud is part of a larger seven-year partnership between the EFL; Realise, a leading U.K.-based digital agency and Episerver partner; and NeuLion, a market leader in online video delivery with a strong history of sporting clients like the NFL, Euroleague, NBA and UFC.

“Whether you call it football or soccer, the beautiful game is a truly global sport, and we are excited to help the EFL better connect with its diverse and increasingly worldwide community of fans,” said Mark Duffell, president and CEO of Episerver. “Our goal is to provide a platform to help our customers connect more individually with their customers. Football fans may be loyal but today they demand and expect standout digital experiences. Episerver is the perfect match for the EFL and its wealth of member clubs and I’m convinced we will help them both achieve their goals.”

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