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Enjoy and BT extend partnership for personalised at home retail experience


Enjoy Technology, a technology-powered platform reinventing “Commerce at Home” and BT Group, the company’s exclusive UK partner through the BT and EE brands, has extended their partnership through 2025.

BT has also made an investment in Enjoy, strengthening the partnership and demonstrating BT’s continued commitment to providing the most personal and local service in the industry.

Enjoy is a technology company that is reinventing “Commerce at Home” by partnering with the world’s premium consumer brands to provide a personalised, high-touch retail experience in the comfort of home. Co-founded by Apple retail strategist, Ron Johnson, Enjoy has pioneered a new retail experience that brings EE’s in-store experience and trusted support through Enjoy’s full-time, trained Experts directly to a customer’s home.

Enjoy’s partnership with BT Group began in 2018 and today covers nearly 80% of the U.K. population. Enjoy employs more than 600 people in the U.K. with facilities in more than 20 cities across England, Scotland, Wales and Northern Ireland.

“Our work with BT Group has been instrumental in bringing Enjoy’s ‘Commerce at Home’ experience through the door and into the homes of more customers across the U.K.,” said Ron Johnson, CEO and Co-Founder of Enjoy. “BT continues to be an amazing partner and together we reach nearly 80% of the U.K. population. We are pleased to extend our exclusive partnership as we provide a world-class experience for customers and their new  BT and EE products and services.”

Marc Allera, CEO, BT’s Consumer division, says: “The value of our partnership with Enjoy is clearer than ever. Over the past year, we’ve been able to continue to offer the most personal and local service in the U.K. despite the closure of our stores during lockdown. We’re showing our commitment to providing the best multi-channel service in the industry by extending our partnership for a further four years and investing to be a part of this mobile retail technology offer.”

BT has created the best and widest customer service network in the U.K., with expert teams providing support in local contact centres, on the high street in over more than 600 stores across the U.K., and in customers’ homes through its partnership with Enjoy. BT customers can also get expert, easy to access help 24/7 through the My BT App.

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