This can enable businesses utilising the Salesforce Platform to rapidly launch and orchestrate two-way, trigger-based customer communications, across 10+ communication channels including SMS, WhatsApp, Apple Business Chat, In App and Push, amongst others.
The IMIconnect for Salesforce App will augment the existing customer interaction capabilities of Salesforce Service Cloud, Sales Cloud, Commerce Cloud and Field Service Lightning to enable proactive customer engagement and reduce the cost of serving customers across touchpoints. Enterprises will be able to automate communications, such as order and delivery notifications for retailers, engineer appointment bookings for utility providers and customer welcome journeys for mobile operators, among many others, with ease of integration into Salesforce.
IMIconnect provides omnichannel customer communications at scale
Over 80% of businesses now compete predominantly on the basis of customer experience. Two-way digital communication channels are becoming business critical for enterprises in all sectors to proactively communicate with their customers.  The IMIconnect customer communications platform, now integrated with AppExchange, enables Salesforce customers to orchestrate proactive, trigger-based communications across different points in the customer journey.
Jay Patel, Chief Executive of IMImobile, comments: “Consumers today expect the same connected experience with businesses as they have with their friends and family, through two-way digital channels using their Smartphone or tablet. The ability of businesses to provide the choice of channels to their customers with high levels of automation and integration becomes critical to deliver a differentiated customer experience and reduce operating costs. IMIconnect’s integration with AppExchange will allow Salesforce customers to offer a connected customer experience across communication channels”.
“We are happy to welcome IMIconnect onto Salesforce AppExchange as they provide customers with an exciting new way to automate two-way customer interactions” said Mike Wolff, SVP, ISV Sales, Salesforce. “The exponential growth of AppExchange underscores the enormous opportunity the entire Salesforce ecosystem has in creating cutting-edge solutions and driving customer success.
Patel, continues: “Salesforce is a world leader and innovator in customer engagement, who recognise that the key to successful customer communications is for businesses to adopt an omni-channel strategy. We’re excited to be integrating our IMIconnect enterprise communications platform with the world’s leading customer relationship management platform.”