Features Archive
New directions in customer engagement marketing
With Affiliate World Europe having kicked off in Barcelona this week, it is clear to…
Programmatic advertising out-performs direct ads in UK as affiliate marketing evolves
With Affiliate World Europe in Barcelona taking place this week, Paul Skeldon takes a look…
International Premium Rate Numbers comes of age
International Premium Rate Numbers (IPRN) has been the backbone of the telemedia industry for years…
Preparing for the age of customer-centricity
Content service providers (CSPs) need to become more customer-centric than ever in a rapidly changing…
Going beyond the impulse purchase: streamlining subscriptions through carrier billing
The adoption of direct carrier billing (DCB) is crucial for brands looking to meet the…
Back to basics: How to win gold with Live Sports OTT
Chris Wood, CTO, Spicy Mango, explores the intricacies of delivering live sports OTT and how platforms…
Top 5 trends in telecom risk management
As regulations shift and providers enter new markets, the telecom industry is changing rapidly. In preparation…
Considering account-based ticketing? Here’s 5 things you should know…
Myung-Hwa Calais, Director of Transport Unit at FIMEtakes a look at how ticketing is becoming…
Segmentation & Net Neutrality: Who’s paying the price for OTT?
OTT services have grown exponentially over the past few years. In 2018, spend on OTT…
OTT: reshaping TV, telecoms and advertising
In 2019 OTT outstrips Pay TV, Mickey Mouse starts streaming and 5G gives operators a…
RCS: who’s getting the message?
What are the biggest challenges and opportunities that brands are facing rolling out RCS on…
Carrier billing comes of age
Mobile payments are taking off and, thanks to PSD2 and changing consumer habits, direct carrier…