Features Archive
Growth and creativity in the messaging sector
Reports of the demise of SMS are exaggerated: in fact in this ultra-engaged world it…
WORLD TELEMEDIA 18 SHOW PREVIEW How self-regulation could reinvigorate the cryptocurrency boom
Alexander Larsen, FIRM President, Baldwin Global Risk Services Ltd & Fellow of the Institute of Risk…
WORLD TELEMEDIA 18 SHOW PREVIEW Alternative ways to drive business with affiliate marketing
Affiliate marketing is becoming one of the main tools of engagement for many brands and…
WORLD TELEMEDIA 18 SHOW PREVIEW Carrier billing driving engagement across VAS
From bus rides to music streaming services, from floating bridges to car hire, carrier billing…
WORLD TELEMEDIA 18 SHOW PREVIEW Are freemium models dead – and are micropayments going to take their place?
The recent Facebook data scandals has not only eroded consumer trust in social media platforms,…
Why telcos are well positioned to respond to the challenges of GDPR
Telcos are likely to be winners when it comes to engagement through marketing and promotions…
Email Is Not Dead: 7 Ways Email Marketing Benefits Your Business
The first email was sent in 1971 by computer engineer Ray Tomlinson. Since that very…
Storytelling: is this content unicorn ready to retire yet?
Content unicorns are your top performing posts: the ones that get the best engagement rates,…
Making your website the hub of your new business
It’s a given that a new business needs a website, but the power and importance…
UGC Video is Flooding Mobile Networks So Uberize It!
According to Cisco’s global report on video streaming, 76% of mobile traffic will be video…
How to market your business on a budget
It’s no surprise that marketing can be a huge and inevitable cost when starting a…
The Perfect Match: Generation Z and Blockchain
Blockchain is growing in popularity and widening in use. Here Donika Kraeva of the Dentacoin…