Features

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Quality and quantity

Creating an all-encompassing mVAS model that can build quality and quantity seems like a marketer’s dream, but as Paul Skeldon…

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Putting the value back into VAS

To make value added services valuable to consumers, the whole industry needs to think again about what ‘value’ means and…

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Carry on carrier billing

Direct carrier billing has finally come into its own as a payment tool used alongside cards and cash. Paul Skeldon…

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Channelling CPaaS

CPaaS is taking over the messaging and engagement space, with WhatsApp, SMS, DMs and even RCS taking a slice of…