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Digital Select Ltd

Fishing TV turns to carrier billing for subscriptions and pay-per-view with Fonix


Angling channel Fishing TV is to allow viewers to pay for subscriptions and pay-per-view on demand to their mobile phone bills using carrier billing.

Working with mobile payments and messaging specialist Fonix, the channel’s customers will now be offered carrier billing as a payment choice on the payment page when they want to buy a subscription or access pay-to-view content, such fishing shows and films from around the world.

When users select the carrier billing option, they are automatically identified by their mobile phone, without having to input their number manually.

Fonix and Fishing TV have worked closely together on the implementation strategy, optimising the user flow and allowing the delivery of a highly compliant, scalable solution that will allow carrier billing payments to be processed internationally.

Ed Burgass, Commercial Director at Fishing TV comments: “As a brand, we are always looking at ways for fishing enthusiasts to conveniently access Fishing TV. Our partnership with Fonix means we can increase the current payment options we have for our customers to drive more traffic to our content globally. The services that Fonix have presented us with offer a real opportunity to give viewers the best experience when engaging with our channel.”

David Foord, Commercial Executive at Fonix adds: “We see a real opportunity to help Fishing TV increase its content consumption by including carrier billing as a payment option. As a highly scalable solution that works globally, it’s fully aligned with Fishing TV’s plans to launch carrier billing into international markets.”

Fishing TV is available via subscription or pay per view and accessible via web, mobile apps and a wide range of dedicated Smart TV apps and connected TV devices.

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