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Fonix and Global lead the way with RCS for Valentine’s Day campaign

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Fonix has partnered with Global, a Media & Entertainment Group, and Google in promoting Zing Flowers, a Global owned company, using Rich Communication Services (RCS).

The RCS marketing campaign launched just before Valentine’s Day across Global’s Capital FM and Radio X opted-in database of listeners to promote the purchase of flowers for loved ones.

RCS allows businesses to implement branded, two-way rich communications. The technology delivers interactive elements such as carousels, suggested response buttons, video and high-resolution images on mobile phones.

RCS is now fully enabled in the UK and with momentum continuously building and customer demand increasing, RCS is well on its way to becoming the primary next-gen messaging tool for today’s B2C messaging.

Joel Stern, Commercial Enterprise Director at Global explains: “We always strive to lead the way and with a proud record of mobile innovation, we’re very excited about the opportunity RCS represents. As compatible handsets grow, so will the number of consumers we can reach and this could completely transform the way we communicate with our listeners.”

Stephen George, Commercial Director at Fonix added: “We’re thrilled to be working with Global – it’s been great to showcase the exciting work we’ve been doing behind the scenes to drive RCS forwards.

“If everyone comes together and gets moving: mobile operators and RCS Messaging hubs (e.g., Google, Samsung, etc.), the industry, brands, and enterprises have a real promising opportunity ahead.”

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