Stand Up To Cancer is a joint national fundraising campaign from Cancer Research UK and Channel 4, which funds game-changing research to ultimately save more lives.
Fonix will be working with Cancer Research UK to provide a text-to-donate platform, enabling donors to send a text message to donate either £5, £10 or £20, which will be charged to their mobile phone bills.
Fonix will be launching the mechanic with Stand Up To Cancer’s Great Canoe Challenge on Monday 25th September. The challenge will see a handful of inspiring supporters, who have all been affected by cancer, row five marathons in five days. The team will set off from Chester on Monday 25 September, and will finish the challenge at the Alberts Docks in Liverpool on Friday 29 September. The team will be accompanied by some famous faces each day to help them reach the finish line.
Stand Up To Cancer has also partnered with Fonix’s client Bauer Media to broadcast radio shows across their portfolio of stations in the UK, and both the on-screen and radio programmes will be supported by Fonix’s text-to-donate mechanic.
Clare Charles, Client Director for Media and Charity at Fonix, said “We love working with forward-thinking charities that value the importance of mobile within the sector. Cancer Research UK clearly recognises the growing consumer trust in mobile payments and the simplicity of text-to-donate. We’re looking forward to seeing the results and the difference that it makes to the Stand Up To Cancer campaign.
Ana Maria Flores, Senior Programme Manager for Stand Up To Cancer at Cancer Research UK, said: “We know that our supporters are increasingly keen to give via their mobile phones. In 2016, 80% of donations to Stand Up To Cancer were text donations. It is important to us that we use the most reliable, robust and user-friendly mechanic possible to cater to this growing demand. Fonix’s experience within the charity sector and continual success with text-to-donate made the partnership an obvious choice.”