The partnership will see the roll out of carrier billing into the 2,500+ white labelled dating sites that Venntro supports giving consumers who use the services more choice, flexibility and convenience when either paying for the subscription or any one time purchase option across the platform.
A registered user opting to pay via carrier billing on their mobile device, can be automatically and securely identified enabling them to complete their purchase with a simple and seamless 2 step payment experience, without having to enter any further information.
The roll out of carrier billing started in August; so far Venntro and its partners have seen a huge +28% growth in new same-day subscribers – users that upgrade on the day they join a dating site.
Anthony Baladi, Commercial Director at Fonix comments: “We are delighted to announce this partnership. We have been working in consultation with Venntro for a number of months to ensure that the technical integration and user experience will deliver real value to the product and Venntro’s client base. There’s a lot of opportunity moving forward, not least with expanding payment options but also looking at supporting Venntro in a number of the international markets also.”
David Adams, Chief Operating Officer at Venntro adds: “We’re excited by this partnership. Integrating carrier billing into our market leading dating products will drive increased revenues to our client base and more choice to their consumers. Improving conversions and delivering higher ROI. We look forward to driving this partnership forward.”