Mobile payments and messaging specialist Fonix, has been selected to power the carrier billing service for Young Frankenstein theatre tickets, which is yet another deal signed in the ticketing sector.
The musical comedy, Young Frankenstein is currently playing in the West End at the Garrick Theatre.Utilising the mobile network operators’ marketing channels, consumers will be driven to a bespoke landing page, built by Fonix which will enable customers to purchase up to two theatre tickets effortlessly from their mobile phone.
The service uses Fonix’s Carrier Billing product to seamlessly charge the Young Frankenstein tickets straight to the consumer’s mobile phone bill, without the need to enter credit card details – and the deal comes hot on the heels of Fonix launching the UK’s first carrier billing ticketing deal with the Cowes Floating Bridge.
Anthony Baladi, the Commercial Director of Fonix, said: “Mobile really is the primary consumer touch-point for brands and organisations. As a result, consumers now expect brands to offer a mobile experience which is as frictionless as possible.
“This is a dynamic solution that Young Frankenstein clearly understands and we are excited to be partnering with them, to enable consumers to purchase theatre tickets in a totally quick and slick way.”
Paul Hicks, Ticketing and Revenue Consultant on Young Frankenstein, added: “User experience is everything, which is why carrier billing was such a natural choice for Young Frankenstein as it enables customers to purchase tickets with just a couple of clicks.”