Fonix, the mobile messaging and payments specialist, today announced that it has extended its partnership with Cancer Research UK, one of the world’s leading cancer charities dedicated to saving lives through research.
Fonix first started working with the charity in 2017 for the Stand Up To Cancer campaign, a joint national fundraiser from Cancer Research UK and Channel 4, seamlessly enabling mobile donations and Gift Aid. This continued in 2018 with Fonix successfully processing SMS donations to Stand Up To Cancer made during the live show on Channel 4 – significantly contributing to the record £24.6 million raised on the night.
This extended contract will see Fonix power the mobile donations across all of the charity’s fundraising activity, including Race for Life, other challenge events such as Shine Night Walk and the Great Hike and also as a direct response to indoor and outdoor print advertising.
Kathryn Toner, Head of Individual Giving at Cancer Research UK says: “With a proven track record across all high-profile charity campaigns, Fonix’s experience and expertise in the charity sector speaks for itself.”
Toner adds: “Text to donate is a great fundraising mechanic for the charity as it is a quick and easy way that the public can donate to the charity and help us bring forward the day when all cancers are cured. We receive no government funding for its life saving research and relies entirely on the generosity of the public. We’re always looking fornew ways that the public can donate to the charity such as raising donations via competitions.”
Clare Charles, account director at Fonix adds: “It’s been such a privilege to work with Cancer Research UK over the past two years and in this time we’ve seen how our shared passion for innovation has positively impacted the amount raised for such a good cause.”
She adds: “The extended partnership was the obvious next step for Fonix and Cancer Research UK, and we look forward to driving mobile donations and seeing the results across all fundraising activity.”