Fonix has won the award for the ‘Most Effective Charity Campaign or solution at the Effective Mobile Marketing Awards.
Fonix’s entry was based upon its work with Red Nose Day 2017, which the company has partnered with since 2015. Fonix provides the charity with a text-to-donate platform, allowing donors to give to the charity by sending an SMS.
During this year’s campaign, Deloitte Top 50 company Fonix’s text-to-donate platform allowed donors to give £20 via SMS for the first time, alongside the conventional £10 and £5 price points. On live night, Comic Relief raised £9.5 million via text-to-donate, making it the most successful night of TV for SMS donations to date.
Rob Weisz, the CEO of Fonix says: “This is fantastic news for the team, who worked so hard throughout the campaign. The charity sector is the largest market for carrier billing and it’s always so rewarding to see charities embrace this technology. The use of the £20 price point had such impressive results. It’s adoption this year reflected not only the trust that charities place in carrier billing, but also an increase in consumer trust: clearly, people are willing to donate £20 to charity via SMS, as it is easy, frictionless and secure.”
This week Fonix was also declared 31st in the Deloitte Top 50 fastest growing tech firms and was ranked #150 in the FT1000 list of Europe’s Fastest Growing Companies, earlier this year. The company is a pioneer in mobile text donations, adding Stand Up to Cancer to its roster of charity clients in September.