Fonix, a UK-based mobile payments and messaging specialist, processed £12.9 million in mobile donations for BBC Children in Need UK TV charity appeal last month.
BBC Children in Need is the BBC’s UK charity, raising money for disadvantaged children and young people around the country. Fonix has worked with the charity since 2014, providing a mobile payment mechanic which allows the public to donate via SMS, seamlessly charging the costs to their mobile phone bills.
This year, Fonix and BBC Children in Need collaborated to introduce the first ever £30 price point (alongside the traditional price points of £20, £10 and £5). This was introduced for the Children in Need Rocks concert with great success and implemented on the live annual Appeal Show which aired on 16th November.
BBC Children in Need also ran multiple text-to-donate competitions for the first time, including the chance to see Bruce Springsteen on Broadway which featured on the Chris Evans Breakfast Show. A one-off voluntary donation of £10 was made to BBC Children in Need, but the public were able to opt out by replying CANCEL to their entry confirmation text within 60 minutes.
Clare Charles, Director of Media and Charity for Fonix, comments: “We’re proud to have worked with BBC Children in Need this year. Since 2014 we’ve worked with the charity to refine and improve the mobile donation process. It’s clear that the public are willing to donate larger amounts via text-to-donate, and allowing them to do this by introducing the £30 price point has been great for raising money for such a good cause.”
Karen Bass, Chief Operating Officer at BBC Children in Need adds: “Mobile is such an important channel for maximising donations, helping us to raise as much money as possible to support disadvantaged children and young people around the UK. Donating by text is a quick and simple way for people to help change young lives. We’re grateful to Fonix for enabling this and to all of our generous supporters whose donations will go on to make such a difference.”