Monday, June 24, 2024

    Game developer to leverage the power of affiliates for game promotion via direct access to more than 800 approved publishers

    First Look Games, a platform that facilitates the distribution of game information from studios to affiliates for the purpose of game promotion, has added Gaming Realms to its list of prestigious developer partners.

    Gaming Realms needs no introduction. It is one of the leading providers of real money games and the proud owner of the unique Slingo IP. Their innovative mobile focused content encompasses in-game player defined choice and strategy to augment a fun & engaging player experience; with top titles including Slingo Lucky Larry’s Lobstermania, Slingo Xxxtreme, and Red Hot Slingo.

    The studio will now be able to leverage the power of affiliates for game promotion. By joining First Look Games, it gains access to more than 800 approved publishers with their combined global audience of 20+ million players.

    As an FLG partner, Gaming Realms can share information about each of its titles including logos, images and videos of games being played. These are uploaded to the First Look Games library where they can be downloaded individually or in bulk and used for content creation.

    The studio can also access a range of cutting-edge tools and features that were recently rolled out as part of the First Look Games 2.2 update. This includes more options to manage their games and assets via a brand-new Studio Management Centre.

    Key features include being able to announce any exclusivity arrangements they have on game launches as well as adding and removing jurisdictions for each game.

    Other highlights of First Look Games 2.2 include a cutting-edge and free API feature that provides connected access to game and game studio data, presented to affiliates in a structured format. This allows them to automatically create initial reviews of games. All this is handled via an intuitive UI and backed by extensive data reports post-launch.

    Tom Galanis, Managing Director at First Look Games, said: “Gaming Realms is a studio powerhouse and by becoming an FLG partner it can now use the unrivalled reach of affiliate marketing to drive even more awareness of its games among players and operators.

    “With FLG, the power is in the studio’s hands to share the information they want, when they want to share it, and this enables developers to maximise the opportunity presented by working with publishers for game promotion.

    “We have more than 800 approved affiliates ready and waiting for information and assets for Gaming Realms’ latest slot launches so they can push their games to millions of players around the world from the get-go.”

    Gareth Scott, Commercial Director at Gaming Realms, added: “We have long understood the value of affiliates when it comes to promoting our games but in First Look Games, we have a platform that does much of the heavy lifting for affiliate outreach while also ensuring the accuracy of the content publishers create. This is a great partnership for us and one that will allow us to make more players aware of the fun and thrilling experience our games have been designed to deliver from the first spin to the last.”

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