The gaming sector, especially online casinos, are leading the way in terms of using charge to mobile technology, Telemedia magazine can exclusively reveal. Leading telemedia player txtNation has bagged a series of big deals with i-gaming billing companies to add charge to mobile to the payment stacks of many leading casinos and business is brisk.
Casinos are increasingly using charge to mobile for initial offerings and sign ups with a view to them upselling them to longer term credit card use – and its working, with i-gaming companies reporting excellent conversion rates.
“We are seeing huge momentum in the i-gaming sector for charge to mobile, with the £30 limit not being seen as a barrier as it’s usually for an initial offering,” says Michael Whelan, head of txtNation. “The sector has taken a lot of education, but now they have got it they have embraced it totally and enthusiastically.”
The move is excellent news for the charge to mobile industry as casino gaming has a very broad appeal and, more over, advertises in mainstream media such as cinema and TV. This can only help but get the message that charge to mobile is a great way to quickly pay for entertainment and is likely to mark the beginnings of charge to mobile getting some real mainstream momentum.
“The biggest hurdle to getting any vertical to use charge to mobile is that there were very few user case studies: that has now all changed,” says Whelan.
There is also the added advantage – as increasingly witnessed by these i-gaming companies – of the ability to bulk message mobile users and include a link that takes them straight to the charge to mobile page to make an initial deposit to play. This is helping drive very rapid uptake and is putting a big smile on the face of the gaming industry.
There are currently some 28 mobile casinos that use charge to mobile, a full listing can be found here