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Gemalto provides Guinness guests with contactless payment wristbands at 6 Nation Rugby Games


Gemalto and its partners, have trialled the first contactless wearable payment solution at Rugby Football Union (RFU) Twickenham.

The RFU contactless wristband, which was Guinness branded, produced in conjunction with Intelligent Venue Solutions and Quantum Card Services, with support from MasterCard, was trialled at England’s 6 Nations matches on 14th and 21st March. With a band on their wrist, fans were able to speed through the half time queues and pay securely with just a tap of their wrist at any terminal within the fully contactless Twickenham stadium.

“This exciting pilot project with Guinness and the RFU represents a first step in the evolution of the cashless stadium, powered by wearable technology capable of encompassing transport, access and payment,” said Howard Berg, Senior Vice President, UK and Ireland at Gemalto. “Gemalto’s complete solution which includes the wristband as well as personalization and fulfilment services, is helping the RFU and Guinness in ensuring their guests don’t miss a minute of the action by queues at food and drink outlets. By leveraging our broad range of expertise and past experiences, we are ideally positioned to support all the key stakeholders of this new growing market.”


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