Following a successful strategic partnership and equity stake, global affiliate network Awin has announced the full acquisition of Australia’s leading network, Commission Factory.
Global affiliate network www.Awin.com secured a global partnership with Commission Factory in 2017, in order to offer its clients greater reach to Australia, New Zealand and South East Asia markets. Following a successful initial partnership, Awin acquired an equity stake in Commission Factory in 2019, with the network now fully acquiring the Australian company.
Commission Factory was founded in 2011 and now partners with over 600 brands across retail, fashion, beauty, telco and travel. Regarded as the leading provider of affiliate services and technology in Australia, the company is partnered with more than half the local retailers in the region and has offices in Malaysia and Singapore, offering on-the-ground support in those areas.
The full acquisition of Commission Factory gives clients even greater access to the Australia, New Zealand and South East Asia markets, with the company – supported by Awin – looking to expand further into the APAC region. With staff spanning Australia and South Asia aligning into a central reporting structure, this will help to facilitate better business relationships in the region.
Awin has had a hugely successful year so far, in contrast to an estimated decrease in global ad spend of 9.1% (Zenith), instead aligning with global ecommerce’s predicted growth of 16.5% by the end of 2020 (eMarketer). A significant portion of the network’s growth has been driven by small businesses and entrepreneurs powered by Awin’s self-managed solution, Awin Access, which launched earlier this year, enabling emerging businesses to launch their own affiliate programme to bolster exposure, traffic and sales.
Likewise, Commission Factory has had an incredibly successful year against all the odds; seeing a massive 60% growth between April and June 2020, compared to the previous year. This also signified growth pre-pandemic, which was +28% between January and March this year.
The Asia-Pacific region is poised for exponential growth and will account for a massive 42.3% of retail sales worldwide in 2020, while its $2.448 trillion in sales will make up 62.6% of global ecommerce for 2020, with the share expected to rise to 65.9% by 2024. When looking at the top 10 countries ranked by retail ecommerce growth in 2020, the Philippines and Malaysia sit at the top with an annual increase of 25% and 23% respectively, offering lucrative opportunities for brands looking to expand into South East Asia.
Commenting on the acquisition, Adam Ross, COO of Awin, said: “Since Commission Factory became part of the Awin family, the team has seamlessly fit into our dynamic company culture and been an incredible driving force for our growth plans in Australia and South East Asia – the numbers speak for themselves, far exceeding our expectations. Fully investing in and acquiring Australia’s leading affiliate network is not only a smart, strategic business decision for Awin, our stakeholders and partners, but also rewards the immense amount of passion and hard work Zane and the Commission Factory team has put into building up the company over the past nine years.”
Zane McIntyre, CEO of Commission Factory, said: “From the very beginning of our relationship with Awin, we were confident that we had aligned ourselves with a company that had maintained their culture and ideals as they expanded across the globe. Officially joining the Awin family has been a long time in the making, but it has been worth the wait. This merger will be of great benefit to the affiliate industry where we, as a combined force, will lead the market and rise to any future requirements and challenges of our diverse and evolving industry.”
He added: “I am exceptionally proud and humbled when I recognise where we are today and where we began as a small three-person team, working hard to fulfil our dream of being a force for change and flying the affiliate flag in APAC. None of this could have been achieved without the amazing loyalty, dedication and talent of our ever-growing team.”