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Global Message Services onboarded as Oracle Partner, adding transactional, promotional and bulk messaging

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Global Message Services (GMS), a communications service provider for Enterprises and Mobile Operators worldwide, has been onboarded as an Oracle partner . GMS’ SMS Messages solution, which offers transactional, promotional, or bulk messaging, as well as two-way communications, is now fully integrated with Oracle Responsys and available to users worldwide

With this partnership, Oracle Responsys users can now execute SMS campaigns at scale. Each campaign can be tailored to suit the needs and requirements of the customer. This enables businesses to leverage a reliable communication channel to effectively engage with their audience for a top-quality customer experience, better sales outcomes and increased brand sentiments and loyalty.

Oracle Responsys is a cross-channel campaign management platform that delivers advanced intelligence so that enterprises can create personalised messages based on the individual interests and preferences of customers and prospects. This integration means Oracle Responsys users can now easily buy SMS messaging through the tool they’re familiar with.

GMS’ extensive list of direct MNO connections worldwide ensures global coverage and advanced message deliverability. Businesses can benefit from advanced routing options, as well as extensive long and short code two-way messaging solutions. The robust technology and proven industry experience help organisations reach their business objectives by building personalised conversational experiences for their consumers.

Sarah Keller, Chief Global Enterprise Officer, GMS comments: “We’re very pleased to be strengthening our relationship with Oracle and making our award-winning SMS solutions available to thousands of Oracle Responsys users worldwide. Our ability to offer direct connectivity to MNOs throughout Europe, CIS, Asia, Middle East, and Africa has the power to deliver new revenue opportunities for Oracle customers. With SMS being one of the most reliable ways to reach global consumers, this is a potent sales and marketing tool for them.

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