Monthly time spent in mobile apps grew 25% year over year in Q3 2020, topping 180 billion hours each month between July and September 2020, according to mobile data and analytics platform, App Annie’s Q3 Index findings
Consumers downloaded 33 billion new apps in Q3 2020: Google Play downloads grew 10% year over year to 25 billion, while iOS downloads grew 20% year over year to nearly 9 billion new downloads for the quarter. On Google Play, non-gaming apps accounted for 55% of all downloads, while on iOS the figure was slightly higher at 70%.
On a category level, Games, Tools and Entertainment were the largest by downloads on Google Play. Libraries & Demo, Dating and Events have all seen strong quarter-over-quarter growth in downloads of 310%, 100% and 45% respectively, which could be an indication of consumers returning to more in-person interactions in the midst of lessening restrictions.
On iOS, Games, Photo and Video and Entertainment remained the largest categories by downloads for five straight quarters.
In the UK, Travel, Navigation and Weather apps all had strong quarter-over-quarter growth: an indication of consumers turning to road trips and local destinations for their summer travels during COVID-19.
Consumers spent a record $28B in apps in Q3 2020. On Google Play, Games, Social and Entertainment were the largest categories by consumer spend. The Games, Social and Entertainment categories also saw the strongest quarter-over-quarter growth in consumer spend.
Disney+ ranked highly for growth in consumer spend quarter-over-quarter off the back of their successful launch in Europe during Q2 and a successful European expansion in Q3 2020, as the ongoing pandemic shelter in place protocols have accelerated growth in the video streaming market.
By consumer spend, it is notable that Tinder was ranked #1, up one position quarter over quarter — indicating strong demand and use of dating apps and a testament to their resiliency throughout social distancing measures and lockdown policies due to COVID-19.
TikTok ranked #2 for global consumer spend on iOS among non-games — indicating the app’s popularity among consumers despite governmental actions.
Telegram broke into the top 10 most used apps, up 2 ranks from Q2 2020. We’ve seen consumers turn to encrypted and private messaging outside of the mainstream social media giants, and this gained momentum in Q3 2020.
In the UK, the NHS Covid-19 app sits at number 1 for most downloads following its launch on the 28th September.