More and more people nowadays have mobile devices and access to the internet around the world. That means almost everyone can surf the web anytime and anywhere. Because of this, a lot of industries and companies have adapted to having mobile apps launched in different app launching platforms like the Apple Store and Google Play Store.
However, you might wonder which is better, launching an app or having a mobile-optimized website. Luckily, we’re here to explain the latter’s importance and why you should now have a mobile-optimized website for your business.
What is a Mobile-Optimized Website?
Before we delve further into what a mobile-optimized website is, you should know the difference between a mobile-friendly site and a mobile-optimized site. A mobile-friendly site properly displays on smaller screens.
Usually, the site appears as a smaller version, although there are cases where it can’t display properly on tablet devices. However, it should still be able to function. Mobile-friendly sites also have other features like text-based mobile numbers and email addresses that can trigger direct calls and email message creation.
On the other hand, a mobile-optimized website goes a step further. A mobile-optimized website reformats itself on mobile devices, which means that not only will it properly be displayed on mobile devices, but it can also make the site itself easier to navigate by displaying larger navigation buttons, optimizing images, etc. Now that you know which is which, here are some reasons you should have a mobile-optimized website.
Attract More Local Customers
Mobile SEO is extremely important if you’re looking for more people visiting your physical shops. With a mobile-optimized website and with a good SEO campaign, there’s a huge chance that people will come to your store directly and make a purchase. Most people will go to Google to find a store with what they want, and if they see that your store is nearby, they will go there directly.
Luckily, there are now many digital marketing agencies online. Currently, there are 10,000+ of them in the US alone. Australia is trailing behind with 9,000+. That said, if you’re looking to have more customers locally, say in Brisbane, you can work with Brisbane SEO services by Impressive Digital and have more people go to your physical and online stores.
Improved User Experience
Good user experience is essential for customers. If your website is hard to navigate, doesn’t display properly, and is very slow to function, your visitors will opt out of the website, and there’s a good chance they won’t return. It would help if you remembered that the mobile experience differs greatly from the computer experience. Even if the site is very good for PC users, your mobile user customers might think otherwise.
Amplified Screen Time
The bounce rate is something that annoys a lot of businesses online. Not only does it affect your Google ranking, but it also denies you a chance of having sales. When visitors bounce, they’ll skim through the front page, read a bit, and then leave. It happens because users
generally don’t spend much time on a website, especially if it doesn’t interest them and the site itself doesn’t look good or function properly.
That said, with a mobile-optimized website, there’s a good chance that your customers will linger longer because of the ease of access your site has. Not only that, but a sale might also happen since it’s now easier for them to find what they’re looking for.
Google Crawlers Like Mobile-Optimized Sites
At present, Google is still the go-to search engine when people want to find something on the internet. Of course, with the help of SEO, your website can organically appear on the first page over time. However, back in 2015, Google introduced one algorithm called Mobilegeddon. This algorithm penalized those websites that are not mobile-optimized. That said, this is the best time if you want Google’s crawlers to be all up on your website.
Improved Website Speed
When you optimize your website to meet mobile standards, you’re also speeding up its function simultaneously. Websites that aren’t mobile-optimized are often very slow to load, especially when the site has many Flash elements. This decreases user experience ratings for your customers, prompting them to leave. That said, by making your site mobile-optimized, you’re also increasing the likely chance that your customers will linger long to your site.
Get More Traffic
Because your website is mobile-optimized, it will increase your chances of having your site higher in ranking in the Google Search Engine. Because of the higher ranking, it will also generate more traffic to your website, which means more people will have a chance to look into the products and services your business offers.
Of course, with more leads, your business will likely turn into sales. A lot more businesses are leaning more toward mobile-optimized sites.
With a mobile-optimized website, you are making things easier for your customers and doing yourself a favour by attracting more customers to look into your site. And with a mobile-optimized site, your SEO strategy will be more effective, leading to more traffic and sales.
Remember, most people now have access to the internet, but not all sites can be available to them, especially when they have a mobile device. A mobile-optimized site can give you a chance to have access to that demographic.