A study by Google and Boston Consulting Group (BCG) identified that mobile drove and influenced roughly 40% of B2B organisations’ revenue. So, it’s clear that to succeed as a business consideration needs to be taken into how mobile can be effectively deployed and how potential customers will be using it.
Mobile doesn’t just provide a means to making decisions, but acts as a bellwether to show how far a company has gone when investing in modern technology, of which mobile is emblematic. How can businesses use mobile to show they are engaging with the future of technology while also providing a necessary service in a B2B and a B2C capacity?
How going mobile could benefit analogue businesses
Many traditionally analogue companies, such as the property industry, have combined digital and mobile means within their sales funnel.
For instance, most properties are optimised for viewing on mobile devices, and work with the integrated mobile features such as the map and email software. Mobile messaging and text alerts for certain properties help simplify the often-mired process of communication between estate agent and customer.
The use of mobile helps streamline everything, and the ability to even see a virtual tour of the property helps cut many of the cumbersome steps out of the entire process.
Moreover, the hospitality industry is quickly amalgamating mobile use into its offering. MOD Pizza, for example, has an app that has replaced their loyalty card, while Nando’s and Subway have also done the same.
Wetherspoon’s allows people to order food and drink in the venues on the app, while McDonald’s uses the app for the table service that it introduced. Turning an analogue experience digital can help people make their minds up where they might opt to go when faced with a lot of choice – the hassle-free app order could win out.
Importance of mobile for customers
For customers and those who are looking to conduct business, mobile is increasingly important. From the initial website exploration stage, mobile optimisation is important, as around half of all searches are conducted on mobile devices.
Marketing Week revealed that mobile was the preferred choice of searching and conducting business. Part of this is the ability not only to search for a company on the mobile search engine, but also to quickly cross-reference with the business’s presence across social media.
The importance of mobile access is an essential factor across sectors, including the growing iGaming sector. For example, this casino bonus list offers plenty to claim and specifies that the bonuses work for mobile play, which is an increasingly growing consideration for those who engage with online casino games. As mobile has grown to be such an important factor, traditionally desktop industries are quick to point out how they have optimised for mobile. Moreover, other games – such as Fortnite and Minecraft – were optimised adequately for mobile play, with the former achieving 100 million iOS downloads within five months.
Responding to the mobile landscape is important for both B2B and B2C industries. B2B industries are able to showcase themselves better if they are optimised for mobile, while B2C businesses that exist in analogue industries are able to turn the tables on their competitors through their savvy use of mobile technology.
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