Utilizing relevant media communication channels is essential for businesses to prosper. After all, having an enticing brand and a fantastic service is little to no use if customers have no idea the company exists.
Statista reveals UK-based businesses are heavily investing in marketing solutions to reach their audience. Highlighting their awareness that spending time and money to connect with the public is essential. Research reveals the UK possesses the fourth largest op performing market, with America, China, and Japan claiming the top three spots.
Popular media channels are continually changing. The introduction of new technology, trends, and generations’ attitudes and beliefs all influence the media communication methods businesses should use to remain relevant and prosperous.
Each company’s core responsibility is to stay ahead of those changes. Otherwise, they undoubtedly risk slipping behind their competitors.
Bingo is one of many gaming industry sectors, gaining an extensive footing in a land-based and virtual capacity.
For more information about what marketing solutions, the top bingo sites are using to maintain and increase their market share. Below is an overview of the media communications these gaming platforms employ to attract new customers and engage their existing ones.
Building Online Communities
Bingo is a sociable game. Traditional land-based bingo venues are often centred around catering for groups of people. Such as friends and families wanting to have fun and keep each other company during the games.
As such, bingo halls usually have numerous comfortable booths for groups to congregate.
To keep some of the traditional and most-loved elements of bingo alive. Forward-thinking bingo sites have created forums, chat rooms, and pop-up messenger boxes in-game onscreen for bingo players to meet and chat with their friends.
The opportunity to socialize with friends and other bingo players while playing allows customers to connect and share their love of gaming much like they would in traditional bingo halls.
The option to chat on a bingo site has enhanced the popularity of the top platforms. Because it facilitates two needs for customers on one site. Reducing the need for players having to use separate means of communication to talk to their closest.
Social Media and Bingo
Social media is a must for all businesses. As of 2020, there were 3.8 billion active social platform users worldwide, which amounts to 49% of the world’s population. DataReportal reveals their latest data shows there were 4.2 billion social media users at the beginning of 2021, which accounts for 53% of the population.
Social media following is increasing, and companies that don’t participate and create pages and account for customers risk missing out on connecting with half of the world’s people.
Established bingo sites have this corner of their community set up and thriving with followers, topics for discussions, and upcoming offers for all to enjoy.
Creating a buzz on social media is the go-to way for most companies to make a name online and build an organic following.
A distinct method bingo companies use to entice new customers through advertisements, whether on billboards or online, is by offering generous sign-up offers for newcomers. Such as:
- A free trial period to play bingo
- Bonus games with cash prizes
- Cashback offers
To attract new customers to sign up and play bingo, successful providers use data collection software and AI (artificial intelligence). To collect, organize and interpret data about site visitors and existing customers.
Data plays a significant role in helping bingo businesses decipher their audience’s behaviour online. And in turn, what marketing methods are most likely to appeal to not just the entire audience but also individual players.
For instance, if a bingo provider collects data about a customer who logs into their account routinely at 8 pm per night to play bingo. They can use the player’s online activity to their advantage to elongate the player’s time online or introduce them to new games.
For instance, a bingo business might arrange to send a personalized text to that customer an hour before they’re expected to hop online and play bingo.
The open rate of texts is 99%, and 97% of texts are read in the first 15 minutes of being received. Hence why text messages are a popular form of communication for bingo companies.
As an example, a text might include an offer for customers to try a new game on the site. Or a discount for referring a friend to come and play too.
Moreover, utilizing media communications such as texts and emails also allows bingo businesses to see what campaigns are working. Because companies can track text messages to view how many were opened.
Bingo Sites and Media Communications
Gaming has become the choice pastime of many. At one point, gamers were thought to be young teenage boys. But today, all ethnicities, ages, and genders are playing games.
Increased accessibility to user-friendly games online, on any device, is part of what has made gaming inclusive and appealing to the masses. Players are no longer restricted to attending a land-based arcade, casino, or bingo hall to play or socialize with friends.
Bingo sites have covered all bases to recreate the essential elements of bingo in-person online. An enhanced gaming experience means people can game at home yet still play along and chat with friends online should they wish.
However, for bingo providers to ensure they’re seen and heard among a sea of other gaming providers vying for the public’s attention. They must continuously invest in modern media communication methods such as social media and text messaging services to reinforce and promote their brand’s offering.
Using marketing channels that provide measurable results is the best way for bingo companies to do this. In turn, bingo sites can ensure their marketing budget is put to good use to avoid wasting time and money.