The concept of infographics is quite generic: you’re creating a visual representation of your company’s product, data, information, or mission statement. But, infographics have become a staple in marketing over the years, with reports suggesting this tool can increase sales by up to 80%. Infographics are also more likely to be shared on social media, which is why many more mobile marketers are beginning to incorporate infographic posts into their business models.
Social media accounts for almost 30% of all digital media consumption in 2022, and most of this is through mobile devices. However, making your infographics mobile-friendly isn’t always easy, and in this article, we will provide a few tips for doing so.
Use A Balance Of Images and Texts
When a consumer looks at an infographic on their mobile phone, there needs to be a good balance between images and text, and images should be optimised for every device. That way, they don’t have to rotate their phones or zoom in to read it. You want them to understand what you’re trying to tell them at a glance, which is why images are so important.
Desktop infographics also need this balance because they tend to be followed by heavily worded articles. As an example, this tech kit article by ExpressVPN has an infographic and an accompanying article discussing the tech products and devices you should pack in case of an emergency. Whether you’re looking at it on a desktop or a mobile phone, the images in this infographic tell you everything you need to know before you even scroll down to the article. For instance, with one quick look, you can already see you need to pack chargers, flash drives, watches, Swiss army knives, and secondary mobile phones in your emergency bag.
Divide And Conquer
When you’re designing your infographic, think about subtly spreading out the content so that it’s easy for you to create individual cuts to share on different social media platforms. In other words, create an infographic you can break up so that you have content for multiple posts.
Let’s say your infographic is about how to design a website and what you should avoid. One day, you could post a snapshot of the ‘how to’ section and the following day, the ‘what to avoid’ section. According to StudySmarter’s mobile marketing article, one of the reasons companies use this form of marketing is to interact with a broader audience. The more content you put out, the bigger reach you have and the higher the engagement rates.
Use Colour Psychology
The colourful imagery in infographics is one of the reasons they have a strong appeal. You should choose your colours strategically, and even though you need these colours to resemble your brand, you should also use colour psychology for further influence. As per the Colour Affects properties article, there are four psychological primary colours — yellow, green, red, and blue. Each colour can make us feel and perceive different things, for example, blue is perceived as intellectual. Some, however, may view blue as cold and aloof. Understanding your target audience first is crucial in colour psychology.
One of the most important things in mobile marketing is keeping up-to-date with trends. Doing so ensures your content is as modern and relatable as possible. Creating mobile-friendly infographics is one of these trends, but that doesn’t mean mastering them is easy. There is a lot to consider when designing an infographic, including the colours you use, the balance between images and text, and how you can use one infographic for multiple days of content.