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How Increased Marketing Budgets are Promoting Growth in the Mobile Gambling Industry

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The online gambling industry is on the rise, and more people than ever have started to bet via their phones. There are many reasons why the industry has grown so large lately, one of which is increased marketing by the big sportsbooks. The competition is increasing, and many are now finding ways to recruit new gamblers online. There are now a lot more options to bet and play games from your phone, and the websites are continuously improving for mobile users.

The betting industry

And when we say that the betting industry is growing, we are not exaggerating. It is estimated to grow by USD 106.25 billion from 2020 to 2025. The Super Bowl is one of the events on which people are betting the most, and in this year’s NFL final, it was wagered for over $8 billion by U.S citizens alone. There are now plenty of different betting sites you can use to place bets, and what’s common for them all is that they are always available. Keen gamblers can place bets and look up predictions today, at any time of day or night. It is also possible to bet live on matches that are happening all around the world.

Recruiting new gamblers

An important task for sportsbooks has been to make themselves most relevant in the competitive industry and to attract new people to their sites. Most sportsbooks are spending a lot on marketing, and are posing as sponsors for relevant events. Huge sportsbooks are sponsoring football teams, among others, and are targeting supporters by doing so.

Football, or soccer, is the most popular sport across the world, and a huge market for various sports books and online casinos. Investing in digital engagement has also become increasingly popular, as the world is turning more technological by the day. Many gamblers are wanting to bet and play on the go, and the development of the mobile gambling industry is making this much more available.

New legislation

However, marketing and online engagement is not the only thing that is making the industry grow. For a long time, there has been one thing, in particular, that has limited the gambling industry. Various legislations have made gambling online illegal. In many countries around the world, it has only been possible to bet and gamble on national lotteries and similar services. Nevertheless, it looks like this is about to change. 11 American states legalized betting last year, and more will follow in 2022. It is clear that governments across the globe are viewing it as a profitable industry with many interested customers, and we will likely see many countries legalizing betting in the time to come.

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