As the messaging landscape rapidly evolves, people’s expectations for seamless communication continually rise and businesses must adapt to the highly competitive telecom industry. Consistency, efficiency, cost control, improved customer retention and increased revenues are vital for success.
According to experts at messaging company HORISEN Mobile Number Portability (MNP) is having a transformative impact on the messaging industry – and believes that MNP Lookup can help businesses rise to the challenge of creating truly revolutionary messaging and comms services.
Mobile Number Portability (MNP)
Mobile Number Portability has revolutionised the messaging industry after its introduction in the late 90s. It has been eliminating the hassle of notifying contacts about a new number and allowing users to choose providers based on their preferences while retaining their existing phone numbers. And while MNP offered benefits to users, such as the freedom to switch service providers without changing phone numbers, it also introduced certain challenges that businesses in the messaging industry needed to navigate.
The increasing number of ported numbers started to pose a major challenge for hubs, aggregators, signal providers, mobile operators, and enterprises in terms of correctly routing voice and messaging traffic to the intended network. Without knowledge of the subscriber’s ported number, there was a risk of incorrect traffic redirection, resulting in operators incurring unnecessary transit charges as messages take longer routes. Furthermore, message delivery failures could occur, causing recipient carriers to miss out on termination fees.
MNP Lookup solutions
Luckily, the adoption of MNP Lookup provides a solution to these challenges. By using such solutions, service providers can accurately determine the network affiliation of ported subscribers’ numbers and ensure correct message routing. This not only reduces delivery costs but also helps avoid the aforementioned issues altogether.
How does MNP Lookup work?
Whenever a phone number is transferred to a different service provider, its status is promptly recorded in the Mobile Number Portability (MNP) database. This database serves as a reference for other networks, providing them with up-to-date information on the location of a phone number
MNP lookup is a valuable service that utilizes this database to verify the status of a particular phone number. It offers essential details, including the current mobile network affiliation of the number, its activation status, and the country in which it is being utilized.
Benefits of MNP Lookup for the messaging business
MNP Lookup provides businesses with reliable access to MNP data, enabling forecasting and cost-saving opportunities. By optimizing traffic and routing based on accurate number porting information, businesses reduce termination costs and ensure consistent messaging.
Checking the MNP database maximises network potential, resulting in fast and cost-effective message delivery. It also helps uncover revenue margins by preventing messages from being sent to the wrong operator. MNP Lookup offers global reach through trusted partners, eliminating the need for multiple providers. Overall, implementing MNP Lookup drives efficiency, productivity, and revenue by ensuring accurate SMS routing worldwide.
With HORISEN MNP Lookup Service, messaging businesses can achieve remarkable results. It ensures efficient traffic and optimized routing, eliminating the inefficiencies associated with routing ported numbers. As a result, delivery success rates improve significantly, leading to enhanced customer satisfaction. HORISEN MNP Lookup also enables broader service coverage, facilitating seamless communication across different networks. In case of any delivery problems, troubleshooting becomes easier, ensuring prompt resolution. Moreover, MNP Lookup Service effectively prevents revenue leakage, leading to increased profits for businesses.