How Mobile Searches are Driving the CBD Industry in the UK
Tech disruption is continuing to transform our world. For evidence of this, you need only look at the rise of e-commerce. Within a decade, Amazon became a trillion-dollar company, all whilst malls the world over are failing.
To adapt to this new world order, merchants have been building e-commerce storefronts en masse. But, in doing so, some have run into big problems.
The first issue: Google. To appear at the top of searches, companies create PPC (pay-per-click) ads and pay the internet giant billions to give them preference. But, to avoid controversy, Google prohibits the creation of certain types of advertisements.
And so, CBD firms have found themselves mostly locked out of PPC advertising channels. So, they’ve been forced to go the organic route. However, many unaware merchants have run up against another roadblock – the ongoing migration to mobile.
In this blog, we’ll talk about how e-commerce pioneers in CBD (and other industries) harness the power of organic and mobile search to drive results.
Web Consumers are Switching to Smartphones and Tablets
Not all that long ago, there was just one way to browse the web. Before 2007, the overwhelming majority accessed the internet via a desktop or a laptop computer.
Then, Steve Jobs blessed us with the iPhone. With the increasing availability of 3G mobile data and WiFi, people could get on the web from ANYWHERE. This shift changed everything. By the end of 2011, mobile made up just under 10% of all internet traffic.
Apple followed up its popular smartphone with another mobile concept – the iPad. Introduced in 2012, it allowed its users to still enjoy connectivity on the go, but with a much bigger screen. This development further fuelled the rise of mobile – by 2015, tablets & smartphones comprised 40% of all internet traffic. A year later, there were more mobile users online than those on desktops/laptops.
Fast forward to the present. As of the writing of this article, mobile devices have captured more than 55% of all web traffic. But whilst the pace has slowed down, one thing is certain – to enjoy success now and in the future, e-commerce merchants must design with mobile users in mind.
To Succeed at 2020s E-Commerce, Optimise for Mobile
If your goal is to improve your store’s share of organic traffic, you mustn’t ignore mobile. According to CBD Oil UK Guides, mobile searches account for 68.2% of their organic search engine traffic.
What’s more, Google evaluates your site for certain mobile metrics. For example, mobile load speed is now one of Google’s top-ranking factors. In other words, you could have superior content compared to your competitors, but if your site isn’t mobile-friendly, it’ll rank towards the bottom of the first page – or worse.
To learn whether your site is mobile-friendly, take Google’s Mobile-Friendly Test. Within seconds, you’ll find out if you can easily browse it on mobile, and if not, where it falls short.
Optimising Your CBD Business for Mobile Organic Search
As we’ve stated before, Google largely excludes CBD e-commerce players from PPC. In response, you could do two things: you could cry about Google being a global arbiter of morals, or you can dive head-first into organic, mobile SEO. This is what Cannacares have done, who have a website that performs fantastically from an organic perspective.
Then, ensure your site uses responsive web design. Here’s why – not every mobile device is the same. For example, some smartphones are tiny, whilst others can be bigger than your hand. And then, there are tablets to consider. Responsive design re-sizes your site to fit the screen of whichever device is accessing it.
Next, be sure to compress all images on your website. If you upload RAW JPGs, they’ll take up 2-5+ MB each. Depending on how many are on a given page, this can seriously slow download times. Not good. So, compress each image so that none exceed 100 KB.
Get in Front of Your Mobile-Savvy Customers
As an online CBD entrepreneur, you’re playing the e-commerce game with one arm tied behind your back. But, by doubling down on organic mobile search, you can get seen by those who want to buy your products.