Recent research concludes that global mobile voice market value will likely decline from US$240 billion in 2022 to US$200 billion, by the end of 2026. But there are many new opportunities operators can capitalie on to continue to grow their voice revenue.
Juniper Research and Vox Solutions, a leader in monetisation solutions for mobile voice and messaging, have partnered to release a new white paper entitled The Future of Monetisable Voice and outlines a number of new opportunities that operators should consider to alleviate the downward revenue trend.
This significant decrease in revenue is not only driven by the continued migration of P2P voice traffic to OTT channels, but also by the rapid growth of fraud threats such as voice phishing.
So what can operators do? According to the study, the following offer MNOs a way out:
- Wholesale Contact Center-as-a-Service (CCaaS)
- Flash calling
- Programmable voice
- Advanced firewalls to secure the existing traffic
“The decline of mobile voice revenue has plagued operators for several years and is an issue that is expected to persist. As a result, operators must now increasingly focus on service development that tackles the decline of voice-related ARPU (Average Revenue per User),” explains Sam Barker, Head of Analytics & Forecasting at Juniper Research.
“It is now or never the time for operators to partner with innovators, such as Vox Solutions, which can help them focus on new opportunities that exist within the voice market to optimize and protect their traffic and revenue. Vox Solutions stands at the crossroad of the technology and telecommunication space. Which means it can use the latest technologies and its broad portfolio of advanced monetization and fraud protection solutions to help operators simplify, protect and optimize their voice traffic and revenue globally,” adds Ehsan Ahmadi, CEO & Founder of Vox Solutions.
The white paper concludes by outlining a number of benefits of using advanced monetization tools, such as those offered by Vox Solutions. For example, mobile operators can increase their revenue by a minimum of 210% on A2P and more than 50% on P2P in the first 12 months.
The white paper is available for complimentary download HERE.