We are all aware that client engagement is a critical component of the sales pipeline. However, this concept is becoming more difficult to achieve when compared to the past. There are several reasons behind this observation. Steve Conway explains
One involves the increased level of online competition. It has become increasingly challenging for businesses to differentiate their services to those of their closest competitors. Another factor which comes into play is the customers themselves.
No longer is the average individual satisfied with a generic email or a chatbot that fails to answer the simplest of enquiries. The bottom line is that proper levels of engagement require an entirely new approach and this observation should be made abundantly clear in the coming year.
Let’s look at two strategies which will prove to be extremely effective if you hope to increase levels of engagement and loyalty in 2019.
The principle of multi-channel sales and distribution
One signal of a reputable enterprise ecommerce platform is its innate ability to embrace the principle of cross-channel marketing. What is cross-channel marketing and why is it important?
The principle behind this form of publicity is rather simple. Advertising across multiple portals (such as blog posts and social media) will help to increase the online exposure of your business.
In the same respect, cross-channel marketing provides an enterprise with more online “clout”; leading to higher listings within a search engine results page. Google has placed a massive amount of importance upon this strategy. Now that we have a working knowledge of cross-channel marketing, it is critical to understand why your business needs to retain a down-to-earth flavour.
Retaining the organic flavour of your website
Take a moment to consider the impact of these two opening sales statements:
– “Dear sir or madam, thank you for purchasing our widget. Please refer to our website for similar opportunities”
– “Hey John. Thanks so much for your recent purchase. We have put together a list of similar items that might interest you in the future. Feel free to take a closer look”
Which one do you think will resonate with the average customer? The answer should be altogether apparent. Any sales or marketing campaign needs to retain an organic edge if you hope to connect with the client while retaining their loyalty. The good news is that modern e-commerce solutions are able to provide you with a host of intuitive tools so that you will be able to better understand the needs of your target audience. This would be nearly impossible to achieve with outdated and/or substandard software applications.
The main intention behind such an approach is to allow business owners and similar stakeholders to focus more on day-to-day operations.
This enables them to cater to a decidedly larger customer base; helping to boost sales over time. While there is no doubt that the future is quite uncertain, it is still a fact that the methods mentioned above will provide you with an edge over your competitors. Get ready for success in 2019!
Author
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.
