The popularity of video editing apps has become immense in recent years, as more and more people are looking for ways to edit and enhance videos on their mobile devices. And with the rise of social media platforms, the demand for video editing apps has increased even more.
However, making such an app can be a daunting task, which requires technical expertise and experience in the field of mobile application development. Fortunately, there are tools available that can help streamline the development process. For example, there are React Native media player libraries, video editing SDKs, APIs, and much more. With the help of these off-the-shelf solutions, developers can easily and quickly integrate numerous features into their apps, endowing their users with the possibility to edit videos on the go.
But what are the key steps that need to be taken while developing a video editing app?
- Come up with an idea
Brainstorming an idea is arguably one of the most important steps of the creation process, as the success of your app will depend on how unique and innovative your idea is. With so many video editing apps available on the market, it is crucial to come up with something different. To do this, you should think about what features you can incorporate into your app to make it really special.
- Analyze your competitors
This step is essential because it will give you a better idea of the features and functionalities that already exist in the video editing niche and the gaps your app may fill. By exploring your competitors, you can also see the potential room for improvement, which will allow you to differentiate your app from hundreds of others. Also, evaluate what features are the most popular among users and make sure to include them in your app as well.
- Define your target audience
It is relevant to tailor your app to the specific needs, characteristics, and preferences of your audience. Take their gender, interests, age, and even location into account. But you should also keep the skill level of your potential users in mind. For example, if your target audience primarily includes amateurs, you may want to make your app easy to use and understand, with a user-friendly interface. However, if your users are professional videographers, you could make the interface more complicated and include more advanced features that will cater to their needs.
- Determine the features you plan to include
The features that you fill your app with will depend on the audience you are targeting. For example, some basic features, like trimming, LUTs, transition, social media sharing, etc., are included in any video editing app. However, to set your creation apart from other apps, you could include more advanced features such as face tracking, background swapping, and the ability to remove skin imperfections. Additionally, you could also give your users a chance to create and edit their own filters. Plus, you may even incorporate a virtual try-on feature or include other augmented reality (AR) or artificial intelligence (AI) features that will definitely make your app different and turn it into cutting-edge technology.
And here is where ready-made software development kits come to your assistance. For example, Banuba’s Video Editor SDK is a set of pre-made tools that can easily fill your app with various video editing features. This SDK includes both basic features, such as video effects, GIFs, texts, and color filters, and advanced features, such as 1000+ AR masks, time effects, transition, picture-in-picture mode, and others. Not only does this tool offer a vast array of features, it is also fully customizable to suit all your specific needs.
All in all, Banuba’s Video Editor SDK is a versatile tool for cross-platform development. The pricing of the software is tailored to your demands, taking into account such factors as the number of apps and platforms, the range of features required, and the level of AR content and customer support desired. However, a 14-day trial is available for you to check out the SDK’s performance in all its glory.
- Design UI and UX
In this case, simplicity is key. The more user-friendly and intuitive your app is, the more likely users are to adore it. This way, do your best to develop a simple and easy-to-navigate UI for users to find the features they need in a flash. Additionally, making your app pleasing to the eye is also essential.
Before launching your app, you should make sure that it is of high quality and doesn’t have any bugs and errors that will negatively influence your user experience. Plus, you should be 100% confident that your app performs smoothly under various conditions.
To sum it up, creating an app, particularly a video editing app, is a challenging and time-consuming process. With a highly competitive market, it can be difficult to reach the summit. However, with proper planning, readiness for unexpected changes, and willingness to experiment, even the seemingly impossible is possible! The key is to have a detailed plan and the determination to achieve the peak of success.