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10 YouTube Stats Every Marketer Should Know In 2023

By now, we all know YouTube is the best place to go when you want to learn anything – from how to change a tire to how to run a 10k, there’s always a video to provide guidance. That said, even the most experienced marketers can learn a thing or two about their competition. 

Work smarter, not harder. Here are 10 stats that every marketer should know about YouTube. Additionally, we will also provide you with the two best sites to buy YouTube subscribers. These sites will help those who want to take the easy route and buy YouTube subscribers.

  • YouTube: The 2nd Most Visited Search Engine Globally

According to the latest 2023 statistics, YouTube is the second most popular search engine in the world. The only search engine which performs better than YouTube is Google itself. 

Needless to say, this makes YouTube one of the most important social media for marketers.

  • 2.6 Billion YouTube Users

YouTube is one of the most used social media platforms in the world. It is used by over 2.6 billion people once every month. This stat from Statista 2022 confirms our belief that YouTube is one of the best social media platforms today.

  • Comedy Dominates YouTube

YouTube has a variety of different channels in its catalogue. Nonetheless, Comedy wins across the board to be the most viewed genre on the platform. As of June 2022, around 77% of YouTubers watched comedy videos.

  •  A Flood Of YouTube Channels

The number of YouTube channels keeps growing exponentially every year. There are more than 51 million active YouTube channels today. Out of these, around only 29,000 channels have over 1 million subscribers. 

  • Mobile Users vs Desktop Users

YouTube is available for both Desktop and Mobile users. However, most YouTube users come from mobile devices. According to recent statistics, about 70% of YouTube’s watch time comes from mobile devices.

  •  YouTube traffic stats

The United States is the country with the most YouTube traffic. Around 16.4 % of YouTube traffic comes from The US. Not very far behind in India with around 9.2% YouTube traffic. Finally, at number three in Japan. 4.8% of YouTube traffic comes from Japan.

  •  Localisation of YouTube

YouTube has made itself accessible to most of the world. Almost every country in the world can use the app. As of 2022, YouTube has more than 100 local versions available. Moreover, it has made itself available to its viewers in over 80 languages.

  •  YouTube Ad Revenues

Youtube has seen massive growth in ad revenues in recent years. From 2021-22, the platform saw a 25% YoY increase in ad revenue. YouTube’s global ad revenues in 2022 were more than 28.84 billion US dollars. Not only that, but even 6% of Google’s ad revenues come from YouTube.

  •  Most popular YouTube content

As said earlier, YouTube provides its viewers with a wide variety of content. Having said that, some genres perform way better than others. More than 100 billion hours worth of gaming content was consumed by YouTube viewers in 2022. 

Fitness-based content is incredibly popular too. Around 72% of viewers consumed fitness content on YouTube. Moreover, 20% of YouTube’s top 100 searches are about Music. These genres were found to be the most popular among YouTube viewers.

  • YouTube Influencer Marketing

It should come as no shock that YouTube is the second best social media platform for Influencers. In recent times, we have seen a steady increase in the number of Youtube influencers. Viewer engagement has also increased by about 70% in recent times. This is great news for Influencers.

Bonus: Best Sites to Buy YouTube Subscribers

As promised, we provide you with two sites to buy YouTube subscribers. These sites are-

This is a great site to buy YouTube Subscribers. It provides you with YouTube views and subscribers within 24 hours of your purchase.


Another great site to buy YouTube subscribers is Socialpros. This site is an extremely reliable way to get free YouTube subscribers. It’s one of the best sites to buy YouTube subscribers.

We hope you found this quick article on top ten YouTube stats useful. These stats provide you with important information about one of the biggest social media platforms in the world. These stats will undoubtedly help you develop your YouTube marketing game. Use these stats wisely to grow your YouTube channel in the best way possible.

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