Wednesday, July 24, 2024
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4 Things You Wanted to Know About Google Ads but were Too Afraid to Ask…

Google Ads is a powerful driver of business. Leveraging the platform you can potentially put your ads in the palm of someone’s hand via their smartphone. You can make your brand appear omnipresent by appearing on all devices online. This includes TV should a person access an app via their television.

So with this in mind, let’s take a deep dive into Google Ads.

Google Ads increases Leads and Sales

Google Ads is used by large corporate brands to local tradesmen. The reason being is that as a species we have become, almost evolved to using Google to find what we need. This is one of the things that makes the platform so powerful is the mega reach of Google.

So, from looking for a new pair of shoes to booking a holiday, no matter your line of business an ad on Google is a good idea. Google invests a lot into perfecting its ad platform and uses powerful artificial intelligence powered algorithms to target your customer audience.

Once you have an understanding you’ll find generating leads and sales is not difficult on Google.

To get you started, you may find Google Ads promo codes on offer. Use these to get started with the platform as this will effectively give you free money.

Great ROI

Google Ads pricing varies from industry to industry. Generally, the more competitive your industry the more you’ll pay for an ad. That said, often you only pay should your ad receives a click. There are other factors that determine cost such as landing page quality, ad quality, and click through rates (CTR).

Many marketers work on the basis that if you spend £1 you should earn £3 back. This can be done with a good Google Ad based marketing campaign.

Transparent Business Intelligence

Providing you have everything set up ok, Google will start running ads immediately. After it has gauged the behaviour of your target market, it will start showing ads at the times of day where clicks are most likely to be received.

Each click tells a story and soon you’ll have more data to analyse thanks to increased traffic powered by Google Ads. This intelligence may prove invaluable as you begin to understand the mindset of your customers and what attracts them to your site.

You Can Target Anywhere in the World

As mentioned at the beginning you can target customers and clients anywhere in the world. In many countries including the UK, you can target down to the specific town. You can block certain regions and target by language. So if you want to target Polish people in France, this is not an issue.

You can also target by age, gender, and hobbies. This level of detail brings good results providing you have it configured correctly.

Google Ads is a powerful marketing tool and has plenty of options. Once you get to grips with it, you have the ability to reach a precise target audience and leverage the benefits,

Google will find your customers if you give it the right information. Try it.

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