Wednesday, July 17, 2024
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How to Effectively Market and Advertise Your Event Online

As any business enterprise knows, marketing is all about preparing the stuff you would like to sell – in other words, it’s about making sure that you do the right research, you plan it well, you identify the correct target market, and you implement it so it reaches that audience. It’s also about measurement – how do you know that your marketing strategies are effective? Of course, you have to measure the success of your marketing strategy. But for those planning any event, the key is to engage your audience early on, and perhaps you can also adapt your occasion or event so that it meets the needs of those who will attend it. For this, there is traditional marketing, but there is also online marketing – and some say that online marketing is more relevant these days. So without further ado, here’s how you can effectively market and advertise your event online.

· Develop your event’s identity

Whether you are having a business conference or a casual fairground affair for clients and employees alike (and seeking help from a fairground hire expert whilst you’re at it), know that the first thing you need to do to pique everyone’s interest is to develop your event’s identity. Simply put, you need some kind of personality for your event – a unique selling point that will attract your audience and make them want to take part. It’s important to get to know your audience and identify their ‘pain points’ and emotional proclivities, and identify their general profile so you can create an event that suits their needs.

· Choose your channels for marketing

The next step is to choose your channels for marketing – as soon as you create your marketing strategy, it’s the best time to think about how you will bring your message across. In the world of today where mobile is king and everyone has a tablet, phone, and other gadget, there are plenty of channels from which you could choose – be it social media (Facebook and Twitter are big crowd-favourites), LinkedIn, SEO, email marketing, PPC, and a lot more.

When you know your audience, you will have a fair idea of the platforms they use. If the audience is primarily business-to-business, they would most likely be on Pinterest – the point is to identify which platforms they frequent and reach out to them via those same platforms.

· Make use of Search Engine Optimisation

No one can deny that SEO works – and it’s time you use it specifically for your audience. What do we mean by this? It means utilising SEO for your event itself. The best part is that it’s free, and it allows you to be creative and organic. You don’t have to spend much of your budget – you simply need to dedicate time and commitment to it.

There are several ways through which you can promote and market your gathering or event online – you can, for example, optimise the pages of your event so it targets the most relevant keyword phrases (niche keyword phrases work best), and you can make use of long-tailed keywords in your blog posts. What you should also remember is that search engine optimisation takes a bit of time, and the results will not be immediately noticeable – so the best thing you can do is plan for it in the months leading to your event to make sure you can truly engage your audience.

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