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The secret to effective social media marketing

By now, social media has embedded itself into our lives and this is especially true for businesses, that are investing more in social media marketing than ever before. The British public is reported to be exposed to over 5,000 ads and sponsored messages on a daily basis, mainly via mobile devices, and this is only set to increase.

Online advertising accounts for 62% of the £26 billion the UK spends on advertising, and this encompasses many strategies such as content marketing, banner ads, direct email, and social media marketing. So, getting to grips with the ins and outs of social media marketing is the secret to boosting your company’s own strategy and growing your target audience.

Here’s what you need to know:

Use multiple platforms

Having a social media presence is necessary but expanding to cover across many platforms means your brand reach is greater. In January 2022, 18.4 million people in the UK reported using Twitter but even greater numbers use Facebook so you can double the number of potential customers consuming your media.

The platforms you use will largely depend on your target audience but if they generally use apps like TikTok, Instagram, and Facebook throughout the day, this gives you three opportunities for them to see your content.

Accessibility

Once your content is out on socials, you need to make sure that your audience can access it easily and from as many sources as possible. This includes creating inclusive designs identifies the needs of your target audience so it’s good practice to make sure video content and image descriptions are available.

You can also use traditional marketing tools like flyers and leaflets with QR codes that can be scanned by mobile devices and take users directly to your social platform pages.

Quality content production

The content you post needs to be engaging and high-quality if it’s going to keep and continue to attract customers. You only have a few seconds to grab the attention of your audience so your posts need to be creative and snappy.

It’s good to stay away from bad or unprofessional content. This includes low-quality images, grammar mistakes, and non-branded content.

Track your competitors

Making the effort to understand your competitors’ social media strategy can provide you with a useful business model. Seeing where competitors are outperforming you can help identify areas in your own business that need assistance.

You can learn what works well for companies like yours and what doesn’t. There are plenty of helpful methods you can use to monitor your competitors, that do everything from highlighting opportunities and failures to providing valuable information on the competitor companies.

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