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How Mobile Streaming Is Proving Crucial for the Popularity of Horse Racing

The international horse racing calendar is expanding all the time, as we have seen in recent years, as lucrative races from the United States, Saudi Arabia and Australia have been added. With the terrestrial and subscription channels in the UK unable to cover all these meetings, horse racing fans have become reliant on mobile streaming to follow the action.

Here is a look at some of the ways the popularity of horse racing has been aided by the advanced technology now available on a smartphone.

Bookmakers Stream Races on Their Apps

Many of the leading bookmakers offer live streaming of horse races from around the world on their apps. For example, if you place a bet on the 2,000 Guineas at Newmarket, where City Of Troy is the 4/6 favourite in the betting on horse racing market, you can then watch that race on the same app.

Bookmakers have put a lot of time and expenditure into developing their apps over the last few years. You can now also find a range of content such as horse racing predictions from leading pundits, video features and extensive form guides on the sport, making their apps invaluable for horse racing fans.

With a complicated media rights system in the sport, horse racing fans know they don’t need to waste time looking for the correct channel anymore on their TV, as they can now head straight into a bookmaker’s app to find their race.

Some Meetings Are Exclusively Online

With horse racing meetings often taking place at the same time, horse racing channels show some of these fixtures exclusively online. This means you need to log into the channel’s app to watch the action.

This is often the case for international meetings from the USA. The channel puts a lot of its focus on the UK and Irish fixtures on television, but if you enjoy watching the racing from North America you must do so from your mobile.

The other benefit of watching a stream on your mobile is that you don’t need to worry about ad breaks. The broadcaster can show uninterrupted coverage of the whole of the meeting.

Radio Apps Allow You to Tap into Other Regions

Radio apps on your mobile such as TuneIn and Simple Radio allow you to listen in to any radio station from around the world. If you enjoy listening to sports on the radio, these are perfect for you in horse racing.

Events like the Melbourne Cup in Australia, “a race which stops a nation”, are broadcast on some of the leading sports stations in the country. Not only can you listen to live commentary on the race, but you can also enjoy the build-up and post-race coverage.

Horse racing is also covered on the radio in the UK during the leading meetings of the year such as the Grand National and the Cheltenham Festival. BBC Radio Five Live covered all four days of the latter, including the Gold Cup Day where Galopin Des Champs won the feature race of the week.

With the help of mobile streaming and apps that are improving all the time, horse racing can continue to thrive around the world, with more eyes and ears on the leading events in the sport.

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