Wednesday, July 24, 2024
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Maximizing Mobile Game Monetization With Address Verification

The global mobile gaming market was worth around $140.5 billion in 2022. As smartphone usage and mobile adoption continuously hit new peaks, this revenue is expected to reach $155.4 billion in 2027.

Although the mobile gaming market is continuously expanding, it also means the industry is becoming hyper-competitive. 

Thus, monetizing your mobile game can be extra challenging.

Mobile game monetization involves strategies like subscriptions, in-app purchases, and paid advertisements. You can enhance these tactics by implementing address verification.

So, what is this technology, and how can it help you maximize your mobile game monetization for success? Read on to learn more. 

Understanding Address Verification

Address verification involves verifying the accuracy of addresses provided by customers and prospects. It compares the addresses to a database containing accurate and updated information.

This application programming interface (API) helps minimize the error-prone and time-consuming manual verification processes, such as cross-referencing with written records or consulting postal authorities to confirm the addresses’ validity.

The current advancements in address verification involve artificial intelligence (AI) and machine learning.

These technologies can accurately examine and validate addresses, even for complex or handwritten ones. They can also provide additional address data, such as geospatial information and proximity to points of interest.

By verifying the address information you collect—from your website or existing addresses in your database—you ensure the data is clean, up-to-date, correctly spelled, and properly formatted.

How To Monetize Your Mobile Game With Address Verification

To implement address verification, you must integrate an address verification API powered by map providers like Radar. Their solution includes:

  • Free 100K calls
  • Global coverage
  • 99.99 percent API uptime
  • Open-source SDKs
  • Adjustable rate limits
  • Implementation support

Once you have your map provider, here’s how to maximize your mobile game monetization:

Create targeted high-value rewards

Address verification lets you launch targeted high-value rewards that require addresses. Examples include:

  • Unlock exclusive in-game items like premium character skins or powerful weapons.
  • Provide early access to new content, updates, or events before the general public.
  • Offer exclusive or limited-edition physical merchandise, e.g., art prints or figurines, tied to in-game items you can deliver to users’ doorsteps.
  • Grant access to personalized rewards, in-game content, or experiences specific to the users’ region, e.g., city-specific challenges.

Be transparent

Addresses are sensitive information. You must assure the users by being transparent about your address verification methods.

You should highlight the following aspects in your transparency statements:

  • Verification purpose – State why address verification is necessary, e.g., for the delivery of physical rewards.
  • Data usage – Explain how you will use the information, e.g., fulfilling orders or sending promotional emails.
  • Security measures – Outline the security measures to protect player data, e.g., encryption.

You can communicate these statements through the following methods:

  • In-game pop-ups – Provide clear and concise details within the game.
  • Privacy policy – Detail your data collection and verification processes and make them accessible within your app or website.
  • FAQs – Create a frequently asked questions section addressing player privacy concerns.

Make the process smooth

Address verification can be an entry barrier if it’s time-consuming. The process must be smooth to ensure a positive user experience.

You can use your map provider’s framework to minimize manual input. The service lets players enter a partial address or zip code and automatically suggests matching options.

With player consent, you can also pre-fill the address fields based on device location data, which further reduces manual input.

While you aim to minimize manual input, enabling it for players with complex and specific addresses is best.

Your mobile game must also have a mobile-friendly design to optimize the verification process. Users should easily tap the buttons and input fields on their mobile devices, regardless of the screen size.

Launch geo-targeted events

Address verification lets you launch geo-targeted events, which can encourage in-app purchases. 

Examples include

  • Regional tournaments – Host competitions or tournaments where players from specific regions compete for exclusive rewards.
  • Localized challenges – Provide challenges relevant to players’ locations. For example, a farming game could have challenges based on harvest season or local climate.
  • Augmented reality (AR) integration – If you have AR features, you can offer location-based AR experiences.

Continuously test and analyze

Testing and analysis are paramount to any marketing strategy. You must continuously examine the impact of address verification on your mobile game.

The metrics to track include user acquisition, in-app purchases, and engagement. User acquisition involves install rate and onboarding completion. Monitor if address inputs discourage prospects from downloading the game and how many players drop off during onboarding.

For in-app purchases, track the conversion rate and analyze if address collection discourages players from spending. Then, the average revenue per user (APRU) will be monitored to see if address collection impacts the amount players spend within the game.

Meanwhile, engagement involves the following metrics:

  • Session length
  • Daily and weekly active users (DAU/WAU)
  • Completion rates

Why monetize your mobile game with address verification?

Monetizing your mobile game with address verification can yield the following benefits:

To increase ROI with enhanced data quality

High-quality address data can provide insights into player behavior and preferences. You can tailor your in-game offers with precise location data to ensure players see the most relevant deals.

Address verification also helps streamline marketing, as it lets you identify which campaigns yield the best results. You can optimize your spending and focus more on the most profitable channels.

As a result, you can monetize your mobile game through high conversion rates, increasing revenue.

To provide a better user experience

Data quality can impact customer satisfaction. For instance, a study by Magellan Solutions revealed that humans tend to make more mistakes during repetitive tasks like data entry, resulting in between 18 and 40 percent error rates in manual entry for simple spreadsheets.

Meanwhile, complex data spreadsheets recorded a whopping 100 percent error rate.

Moreover, you can draw correct conclusions about player demographics and other statistics with accurate and complete addresses. 

If you make the process easy for players, they’re more likely to spend. Plus, they may make repeat purchases, refer friends, or talk about it on their social media posts.

To reduce compliance and management issues

Auditing can be costly and lengthy if your company holds inaccurate and null addresses.

Maintaining accurate address data demonstrates compliance, giving stakeholders confidence in your competence and regulatory management.

This is why app developers must approach data governance with a holistic data ecosystem. It ensures that every data point is consistently managed and validated.

Potential Pitfalls of Address Verification

Despite the benefits, address verification has potential pitfalls you must understand to prevent. They include:

False positives and negatives

Address verification may sometimes generate false positives (flagging incorrect addresses) and false negatives (missing valid addresses). Striking the balance can be challenging because over-validation can hamper user experience.

Eliminating this data is sometimes impossible. So, you should fine-tune your verification criteria, implement fuzzy matching, and use additional information for cross-referencing.

You should also allow user feedback to minimize the likelihood of false positives and negatives.

Data privacy regulations

Handling addresses means adhering to data privacy regulations.

Non-compliance can result in legal and financial implications. It can even be more challenging on a global scale because address formats, languages, and verification rules vary worldwide.

You can combat this risk by choosing an API that supports international addresses and adheres to each country’s data privacy laws.

Cost and API limitations

Costs for implementing address verification vary significantly.

To get accurate estimates of the licensing fees, you should contact the providers you’re interested in. They can provide detailed pricing models based on your needs and usage patterns.

Additionally, you must understand the limitations of your service provider’s API.

Different APIs have different data sources, accuracy, and coverage, so knowing their capabilities and shortcomings will help you maximize their features.

Implement Address Verification Today

When implemented correctly, address verification can contribute to your mobile game’s success. It helps save time, money, and resources while maintaining conversions and monetization.

However, you must understand the risks to avoid costly operational expenses and non-compliance with privacy laws.

Integrate this technology today to lay the groundwork for your mobile game’s long-term growth. Streamline your address management and maximize the return on your marketing efforts.

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