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Adapting Your B2B Branding for the Mobile-First World

Mobile phones are basically at the core of everything. So, if you are a business that works with other businesses in today’s digital and technically forward age, then you just have to become a part of B2B mobile branding. Want to learn more about how a B2B branding agency can help your brand get the shift done smoothly? Read on.

The Shift to Mobile-First in B2B

About 70% of B2B searches are made on mobile — period. Well, this absolutely makes sense. If other businesses cannot gather information about what you offer in real time, your leads are unlikely to grow.

Benefits of Mobile-Optimised B2B Branding

Enhanced User Experience

Your clients and partners should all be able to interact with your brand without a hitch. You don’t want them, your clients and partners, to skip a beat. You want a mobile branding design that ensures all your pages will adapt to an appropriate resolution and various screen types on any platform.

Increased Accessibility

When your brand becomes mobile-friendly, there is no stopping it. Documents, presentations, information — everything is shareable and on-demand to your clients and partners wherever they are — in a taxi, a train, or a meeting.

Improved Conversion Rates

Once your brand gets a mobile branding design, the conversion rates will skyrocket. The optimisation will significantly reduce the number of clicks it takes for them to act, whether to fill out, access, or download — it’s all mobile now.

Strategies for Adapting Your B2B Brand for Mobile

Mobile-Responsive Design

The first step is to have a mobile-responsive website. Everything needs to work perfectly, regardless of the screen size.

Simplified Navigation

Simple menus are best for mobile users. Keep the navigation as short as possible. No drop-down menus, and place only necessary links.

Mobile-First Content

Making your content for mobile means using brief and to-the-point content so users don’t have to spend time absorbing the content. Instead, they can scan it! This can be done in various ways that provide the crux of the content.

Interactive Elements

Touch and swipe gestures, animations, videos, or infographics can help convey complicated concepts. But you also have to make sure that the buttons, pictures, videos, links, or any other interactive areas properly respond on mobile.

Optimising Mobile Communications

Mobile Email Campaigns

Write emails that are read on phones and a laptop. Make those subject lines short and keep the copy crisp and professional — but of course, they need to know what you’re talking about.

Social Media Engagement

Which platforms have more people on mobile? LinkedIn and Twitter. Grow your brand visibility and connections — as well as when and what you post. View these platforms through the eyes of your mobile audience.

Mobile Apps

Your company’s own mobile app gives your customers a place to connect with you. What is your client interested in? What information do they need? Put that information in your app.

As people increasingly turn to their phones for information, a mobile-friendly brand means they can find you. A mobile-first and responsive design gets to your customer more quickly, literally.

Visit Mark-making for more on B2B mobile-first branding, where we found the image for this post. Or do you want a free consultation? Contact us to find out more from the brand implementation specialists.

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