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Optimizing Website Images for SEO and Quick Loading

Optimized images will speed up your site and give visitors a better experience. This article will show you how to optimize images on your website.

Imagine a visitor to your website has just seen your latest promotion. It’s tempting enough for them to click on it and go online to see the product. They can’t get their shopping cart page loaded and they don’t complete their purchase.

Page loading problems can be caused by many factors. You may not have enough online storage space to store your site. It may also not have the memory cache it requires.

One of the biggest mistakes when building a website is not optimizing images for web pages. Inadequately optimizing images for the web can cause your website to slow down, which in turn could lead to lost traffic and reduced sales opportunities. We will show you how to optimize images for the web so that your website gets results.

Defining image optimization

Around 70% of Internet users report that the speed of a web page impacts their ability to purchase online. A further 45% of those people won’t buy from a website that loads slower than expected.

These stats highlight the importance of web optimization. You’re likely to be the only one who has made it to the checkout page of a shopping cart if your pages are slow to load. This program often begins when visitors arrive on your website’s homepage. Website image optimization can help you avoid this.

Image optimization refers to the reduction of your image file size. It does not reduce the quality of your image or graphics during compression.

Images that aren’t optimized properly can cause slow website loading. These files can be so large they slow down your website’s loading speed and take up too much storage space.

Image optimization, however, reduces the resolution of your images. Image optimization reduces the file size of your images, which means that your website server will have more space. You can make your website easier to use by reducing page load times.

Why is it important that images are optimized for the internet?

Your users will be happy if you optimize images for web pages. Your domain servers will run smoothly as a result. Remember that approximately half of your visitors use their mobile phones to search for information and visit websites. Image optimization can help optimize your website for mobile page speed, and mobile SEO. Image optimization on the web can make it easier for visitors to see your content even when they have slow WiFi connections.

Optimizing images for the internet can improve your website in many ways. We have listed additional ways that image optimization can help improve your website.

Speed up pages

Optimizing images to load faster is one of the main reasons. Images that aren’t optimized can slow down your website, making it difficult to use and frustrating.

Hint: Optimizing images means reducing their resolution so that they don’t take up too much of your online storage space. Images can be compressed while still maintaining the same quality as the original, or you can limit the use of graphics and images to a limited extent.

Optimize user experience

Optimizing images for the internet will also improve the user experience. This will reduce customer frustration. You don’t want your visitors to wonder when the white, blank web space will display text or graphics. It’s time for you to adjust the resolution of each image.

Visitors to websites will be impressed by the faster page loading times and improved appearance. A good example is the Prillionaires personal finance software website. Instead of getting an error message telling them where the images are, visitors will be able to see the icons and photos that they should display.

Boost SEO

Optimizing images can help boost your website’s SEO. Alt tags can be used to label images in order for them to be more easily found and optimized for SEO. This can be done easily with a website builder when you upload images to a media collection.

Reduce storage requirements on your server

Website servers can be slowed down by large images, videos, and graphics files. The page might not load properly if the media files you have on your site are larger than the recommended limits.

Your website will run faster if you store fewer images on your server. You can speed up page loading times by optimizing images for the internet.

How to optimize images on the web

It’s not difficult to learn how images can be optimized for the internet. We will show you how to compress images on your website. Also, we will go over the basics of optimizing images for the web.

You can add alt text (the simple way)

The addition of “alt” text to an image does more than just optimize it for SEO using keywords. You can also make a website more accessible by adding a description of the graphics being viewed.

Alt text allows people with sight impairments to read and understand the graphics and photos being displayed. This is useful for tutorial guides that don’t display images correctly. It allows you to still follow the instructions.

It is easiest to add alt text to images by filling in the box provided for uploading them to an image library. Most hosting platforms allow you to upload images to blogs. When creating your blog post you will likely notice a field that allows you to enter alt text for the images.

You can add alt text (the hard path)

HTML is the only way to enter alt text and descriptions quickly in your website builder or blog. This can be done in a page or blog post, or in a file you upload from Notepad.

HTML is more complicated than using a visual blog editor or website page editor. This means that you must have the code in text mode to copy and paste (or create from scratch) into HTML. This example shows you what HTML code looks when adding alt text for an image.

If you are just starting your website, don’t be afraid to use this method. If you follow the simpler method, you can create alt text without having to know HTML. If you don’t know HTML, you can learn the HTML code to format the image after you upload it to your blog post.

The HTML alt tag code is best learned “the hard way”, by people who are trying to create a website. They would then learn how to insert the HTML alt tag code into a notepad file, upload it to their website via FTP client, or build a website with a code editor.

If you are just getting started building your website, this is probably not necessary. Optimizing images for the internet is an option, but you know that it’s possible.

Optimize file dimensions

If you have not uploaded your files to the internet yet, optimizing file dimensions is easier. You can save the files in your favorite photo editor as large as you want. These dimensions are approximately 1024 pixels in width and 786 pixels high, respectively, for headers.

Background images should be approximately 1920×1080 pixels. Logo images can be anywhere from 100 to 400 pixels in width and 50 to 100 pixels in height. Remember that background images can be as large or small as you like, depending on how big the file is.

Reduce your images

The header and page background images are the website images that can have the greatest impact on your loading times. You will typically use JPEG or GIF compression for the page background and header images. To give your website the professional look you desire, make sure they are as small as possible.

Use image optimization plugins and tools

Image optimization tools can be used to save you the time and effort of manually optimizing images for the web. These plugins are usually included with major blogging platforms and automatically resize images. You can also add alt tags quickly with image optimization tools and plugins. You can usually select the images you wish to compress from your media library. It takes only a few clicks to reduce their size and preserve their quality.

Your website can bring your brand to life. Start from scratch and connect to a domain. Analyze traffic and optimize for SEO.

Image optimization tools

Advanced code is required if you want to optimize images for web pages individually. Image optimization tools automate the process. You don’t have to delete or re-upload hundreds of graphics files or images.

The plugins take care of the file type and size changes for you instead of you doing it manually. You can use TinyPNG or LazyLoad as examples. This depends on which blog platform you use.

This is often all that’s required to compress your images automatically.

  1. Install the image compression plugin
  2. You can adjust the settings to meet compression standards.
  3. Let the compressor do its job.
  4. For future compression, manually set unmodified images.

The fourth step, which you can see above, refers to instances when an image compression plugin fails to recognize uploaded images. It all depends on which plugin you use. However, it may not recognize images that you haven’t modified. You can manually modify the image using some image compression plugins.

File types for web image optimization

There are many file types available for optimizing images for the internet, as we have already mentioned. The most common web image optimization file types are JPG (JPEG), PNG, and GIF. In some cases, SVG is also available.

You may also notice the Web Picture Format (.webp), a tool that allows universalizing images across all devices. It is supported by some versions of Chrome, Android, and Microsoft Edge as well as Opera and Firefox.

Conclusion

Remember this when optimizing images for web pages: You can reduce their size but keep the original quality.

You can resize all of your images using plugins. You get the best results when you use tools that can respond to all file types. Optimizing images for web display should not be difficult if you are satisfied with the original image.

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