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What Is Marketing Automation Software?

Marketing automation has changed the way many companies market their businesses. They have gone from spending a ton of time doing the same tasks to being able to take on new and diverse work that helps their companies grow more. And when 77% of businesses see an increase in conversions because of automation, it makes sense to invest in it.

So, what is marketing automation software, and how can it help you get new customers? Read the guide below to learn the answers to your questions.

What Is Marketing Automation Software?

Marketing automation software is a set of tools that helps you manage your marketing activities. Instead of logging into every marketing platform you use and manually doing everything, automation tools manage this for you without you needing to lift a finger.

This means you can set up rules for your marketing automation system to follow. It’s possible to automate everything from ad campaigns on desktop computers to mobile device push campaigns on smartphones that sign up for notifications. It can act as you would each day and free up your time to handle other marketing tasks.

Benefits of Automating Marketing Tasks

Now that you know what marketing automation software is, the question is, will it be worth using for you? Let’s look at a few benefits of marketing automation.

Become More Efficient

Efficiency is key in every part of business, and marketing is no different. You have countless tasks each day. If you have to do everything yourself,  you may not be able to get everything done.

Marketing automation makes things easier. It will speed up the time it takes you to handle tasks — and in some cases, eliminate tasks completely.

This will free up your time to work on other marketing campaigns and business tasks.

Integrate the Customer Journey

Creating integrated customer journeys is hard when you don’t use marketing automation. You have data scattered across different platforms and little way to integrate your data.

But that becomes easier when you decide to automate.

Take an account based marketing strategy, for instance. You can transfer your sales data to your CRM to give your sales team the data it needs to serve your customer accounts.

Personalize Marketing

One of the keys to effective marketing campaigns today is personalization. People aren’t interested in irrelevant offers anymore and will tune out ads not relevant to them. If you spend money to reach those people, you risk wasting your marketing budget.

Marketing automation helps you create more personalized marketing campaigns. You can filter out the people who are not interested in your products and quickly create customized marketing material for those who are.

This will help you present more relevant offers to potential customers and increase your conversion rate.

Invest in Automating Marketing Campaigns Today

You have a lot of work to take care of as a marketing professional. You need great content for potential customers and need to gather data to optimize marketing campaigns. This is a lot to handle without the help of software.

Now that you can answer the question, “what is marketing automation software?” you know why investing in automation makes sense. Start to automate marketing tasks today to get more done and streamline your marketing operation.

Do you want to learn more about how to get the most out of your marketing campaigns? Learn more marketing advice on the blog.

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