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Cloud game streaming services: the business ramifications on the market

Following the rise of digitalisation, developments within the global gaming industry have become increasingly advanced throughout the 21st century. Not only in gaming but also other entertainment sectors, the pre-existing trend of manufacturing and purchasing physical copies of the latest releases has become somewhat outdated. This comes as a result of the growing popularity and convenience of streaming platforms.

Because of the success of film and television streaming services, such as Amazon Prime and Netflix, game developers have since targeted the user-friendly accessibility of non-physical developments. In many ways, this newly-embraced approach will help in making console titles as remotely available as smartphone creations. So, let’s take a look at the rise of cloud streaming services and remote play, along with considering their impact on the gaming industry.

A power-hungry convenience move?

According to a report by Forbes from October 2018, a study from Tappable found that 42 per cent of gamers listed smartphones as their preferred platform, compared to 32 per cent for consoles and 26 per cent for PCs. This is indicative of the fact that many modern-day players are longing for easily accessible and portable routes to the latest games. As a result of this, Mobile Marketer reports that smartphones accounted for 60 per cent of the global gaming industry’s revenues in 2019.

From a business standpoint, this ever-growing rise concerning profits and users may be a factor behind the development of numerous cloud gaming services, like Google Stadia, PlayStation Now, Microsoft Project xCloud, and many more.

Take Project xCloud as an example. The cloud-orientated service enables players to immerse themselves in the latest console releases on their compatible mobile phones. Not only does this still guarantee console-like graphics but – with a secure internet connection – it also strives to capture the remote convenience of mobile gaming. Should this concept prove successful, then it could have significant ramifications concerning the volume of smartphone gamers over the next decade.

Mobile optimisation and remote play

Mobile optimisation has been increasingly common among popular titles throughout the last few years. Along with the likes of Fortnite and PlayerUnknown’s Battlegrounds, diverse gaming platforms have also come to the forefront of wider entertainment sectors, including new bingo sites. For example, at WDW Bingo, where prospective players can view various bonus-offering sites, Velvet Bingo prides itself on having high-quality remote play across their numerous bingo variants, which include 30, 75, 80, and 90-ball options. Mobile optimisation has allowed the industry to become competitive, ultimately benefiting the customers with sites such as this.

However, one avenue that numerous companies have sought to explore to combat the need for optimisation concerns remote play. The upcoming Xbox Series X will allow for this function, enabling gamers to stream from their console to their compatible phone or tablet, as per the official Xbox website. Interestingly, this has also recently been implemented by Steam, which showcases how the PC market is seeking to tap into the popularity of mobile gaming.

Will this remote-orientated move help or hinder consoles?

Ultimately, few can argue that mainstream console developers haven’t sought to alter their approaches to cater to contemporary demands. The past decade has seen an unprecedented rise in mobile gaming that has somewhat left consoles behind. However, cloud gaming and remote play could be the catalyst behind consoles reasserting their dominance from a business and user standpoint.

Image: Unsplash

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